Job Title: Digital Fundraising Specialist
Department: Digital Strategies
Location: Oakland, Washington DC or Remote
Reports To: Associate Director, Digital Fundraising Strategy
Supervises: n/a
Context: At the Sierra Club, we believe in the power of interdependence. Together, we remain committed to the fight for a healthy climate built on a foundation of environmental, racial, economic, and gender justice – a future where all people benefit from a healthy, thriving planet and a direct connection to nature. As the climate crisis and deeply entrenched systemic racism all fuel injustice, we will continue to fight for a bold, transformational agenda that recognizes the interconnectedness between our planet, our humanity, and our future. By recognizing that our destinies are tied, we continue to name that all things are fundamentally connected, and the overlap between ecology, race, gender, and representative government will move to either advance our collective humanity or to oppress it. Sierra Club has close to 800 staff across the country and a network of 64 local chapters that are led and fueled by thousands of volunteers. We are also proud to be a unionized employer, with three labor unions representing more than half of our employees.
Scope: The Digital Fundraising Specialist leads the technical execution and reporting for the Sierra Club’s email- and SMS-driven fundraising efforts. This position performs a variety of technical and analytic functions; identifies opportunities to improve online fundraising efforts; and works closely with others around the Sierra Club, as well as key consultants and vendors, to ensure that the email and SMS channels align with overall organizational priorities and deliver on revenue goals.
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Job activities include but are not limited to:- Implements the Sierra Club’s email and SMS fundraising and engagement program. Manages content approvals, technical setup, QA process, premium selection, and audience targeting for all outgoing fundraising emails, SMS alerts, and associated landing pages. Owns implementation of the biweekly Insider newsletter, including image selection.
- Owns reporting and optimizations for the digital fundraising program. Pulls and evaluates campaign stats, program KPIs and A/B test results on an ongoing basis. Maintains the email and SMS testing roadmap. Monitors and analyzes ongoing welcome series and list size reporting.
- Coordinates marketing outreach for the Sierra Club’s Green Ventures & Partnerships program. Works with the Green Ventures & Partnerships team to schedule, draft, and implement corporate partnership content including standalone emails and newsletter promotions. Provides report back data as requested.
- Supports the Digital Marketing team in identifying fundraising and engagement opportunities across digital channels. Communicates regularly with Organizing, Communications, Campaigns, and other Sierra Club staff to help keep teammates in the loop with organizational priorities and breaking news moments.
- Collaborates with the Associate Director, Digital Fundraising Strategy to develop strong campaign content. Contributes new testing ideas, creative messaging angles, and fundraising tactics to drive more conversions.
The successful candidate must demonstrate the following skills, experience and competencies:- Significant experience implementing emails, SMS alerts, and landing pages for a nonprofit organization.
- Significant experience pulling, compiling, analyzing, and presenting data.
- Familiarity with our suite of tools and systems (Salesforce, Salesforce Marketing Cloud, and Mobile Commons).
- Strong communication, organizational, problem-solving and analytical skills. Ability to juggle multiple projects at once while meeting tight deadlines with occasional “rapid response” opportunities.
- Commitment to collaborating with others in a complex, dynamic organizational environment. Your first instinct is to develop trust, find creative solutions, and form strong collaborative working relationships.
- Commitment to continuously deepening and evolving your own understanding of systems of oppression through study, openness, and humility. And you easily recognize your own relationship to privilege and power, examining and shifting your behaviors as appropriate.
- Solutions-oriented – you see mistakes as opportunities for growth; problems as catalysts for solutions, and inspire others along the journey. You carry a constructive approach, can-do attitude, a sense of humor, and authentic kindness wherever you go.
The strongest candidates will also demonstrate the following skills, experience and competencies:- Testing and optimization experience and knowledge of digital fundraising best practices.
- Experience with cross-departmental collaboration and organization.
- Proficient in HTML/CSS, website content management systems, spreadsheets, and word processing.
- Familiarity with basic design elements and editing software.
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$80,000 - $90,000 a year
Compensation and Benefits
The salary range for this position is $80,000 - $90,000 annually.
This position is represented by a collective bargaining unit and is subject to the terms and conditions of the contract between Sierra Club and Progressive Workers Union or Sierra Employee Alliance, depending on location.
The Sierra Club offers a competitive salary package commensurate with skills and experience plus excellent benefits that include medical, dental, and vision coverage, and a retirement savings 401(k) plan.
This is a category 5, exempt, represented position.
Sierra Club values the expertise and talents of foreign nationals. Sierra Club sponsors both nonimmigrant and immigrant visas when certain criteria are met, based on immigration laws and organizational needs. Such sponsorship is at the discretion of the Department Head and Sierra Club People Department in consultation with the employee’s manager. The Sierra Club cannot guarantee the approval of a visa petition. The Sierra Club is an equal opportunity employer committed to workforce belonging.
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To Apply
The Sierra Club provides equal employment and advancement opportunities to all staff members. Employment decisions are based on merit, qualifications, lived experience and skills. The Sierra Club does not discriminate in employment opportunities or practices on the basis of race, color, creed, religion, national origin, immigration status, socioeconomic status, ancestry, age, size, sex, sexual orientation, gender, gender identity, familial status, veteran status, disability, AIDS/HIV status, medical condition, prior conviction, arrest history, traits historically associated with race, including, but not limited to, hair texture and protective hairstyles, or any other characteristic protected by law.
The Sierra Club values applicants who are people that identify as Black, Indigenous, and other minoritized groups; women; queer, transgender, gender non-conforming, and gender fluid people.
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