Etsy Store Set Up and Launch

PeoplePerHour • Contract • Remote • 1w ago

I am a beginner seller on Etsy looking for a skilled freelancer to help me set up my store, brand it, and optimize it for success. I am looking for an experienced freelancer to help me set up and launch a professional Etsy store specializing in digital downloads. The ideal candidate should be knowledgeable about Etsy SEO, branding, and product listing and have a proven track record of launching successful Etsy stores.

My goal is to target the Valentine's Day market with high-quality, ready-made digital products and ensure my store is optimized for long-term success. I will be using a package like "The Digital Mini" for initial listings.

The store will focus on printable Valentine’s Day gifts (e.g., cards, planners, romantic coupons) and transition to selling evergreen love-themed products after Valentine’s Day.

Scope of Work:

Etsy Store Setup:
- Create and fully set up the Etsy store (including logo, banner, and branding elements).
- Set up store policies, payment methods, and shipping (digital product only).
Product Upload and Listing:
- Upload and organise digital products from The Digital Mini (provided as bundles or templates, with minor customizations as needed).
  - Design or source 20–30 Valentine-themed digital products, including: 1) Printable Valentine’s cards. 2) Romantic coupon books. 3) Couple’s planners and journals.
  - Create high-quality mockups for listings.
  - Write SEO-optimized titles, descriptions, and tags for all products.
Store Optimization:
- Conduct keyword research to optimize listings for Etsy’s search engine.
- Provide guidance on how to attract traffic to the store.
Marketing and Promotions
- Research Valentine’s Day keywords using tools like eRank or Marmalead.
- Run and manage Etsy Ads with a budget of ~£15/day.
- Set up and manage Pinterest and Instagram accounts for organic traffic.
- Create and execute a time-limited discount campaign.
Sales Optimization and Evergreen Strategy
- Analyze sales data and optimize best-performing listings.
- Add evergreen products for post-Valentine’s Day sales (e.g., wedding planners, anniversary cards).
- Develop upselling strategies with bundles or related products.
Additional Support (optional):
- Recommend marketing strategies for launching the store (e.g., Pinterest, social media).
- Create an FAQ section for the store.
  
  Deliverables: • A fully operational Etsy store with The Digital Mini uploaded • Upload of 20–30 Valentine’s Day products. • Branding assets: logo, banner, and store visuals. • Marketing campaign setup and execution (Etsy Ads, Pinterest, Instagram). • Evergreen product strategy for long-term sales.
  
  Requirements: • Proven experience with Etsy store setup and digital product listings. • Strong knowledge of Etsy SEO and keyword optimization. • Ability to create visually appealing branding elements (logo and banner). • Familiarity with seasonal products and trends (Valentine’s Day experience is a bonus). • Excellent communication skills and ability to meet deadlines.
  
  Project Timeline: • Start Date: 13th January 2025 • Store Launch: 27th January 2025 (soft launch). • Valentine’s Day Campaign: 15th January - 14th February 2025
  
  Budget: • Estimated Budget: £300-£800 • Open to proposals with detailed cost breakdowns and timelines.
  
  Additional Notes:

I am new to Etsy and will need guidance throughout the process. I'm looking for someone patient, detail-oriented, and capable of providing actionable insights to help me build a strong foundation for my store.

I am a motivated and enthusiastic client looking for a long-term collaboration with the right freelancer. If this project is successful, we’ll explore additional projects, such as scaling to new niches and other platforms.

How to Apply: Please submit your application with: