Job Description:
Applicants must be currently authorized to work in the U.S. on a full-time basis. Employment-based visa sponsorship (including H-1B sponsorship) is not available for this position.
SEO (Search Engine Optimization) is the practice of improving a website to increase the number of visitors the site receives from search engines like Google. Sites that are poorly designed, irrelevant, or use black-hat techniques will be pushed lower in the list of results while high-quality and authoritative sites will rank higher. SEO Specialists at Merkle identify opportunities on clients’ websites to improve how search engines find and rank them. Leveraging a combination of technical, creative, and troubleshooting skills, SEO specialists help ensure clients are visible online.
- Perform keyword research based on trends, target audiences, patterns, and competitor analysis
- Create optimized page titles, meta descriptions, and content
- Analyze client performance and identify recommendations for SEO opportunities
- Extract insight from data, identify relevant trends, and provide proactive recommendations to reach client marketing goals.
- Conduct industry, client, and competitive research
- Provide regular communication to clients (written and verbal)
- Identify strategies and trends for client accounts and create client presentations
- Perform frequent data manipulation and interpretation exercises, with Excel and proprietary tools
- Self-manage execution of activities against deadlines across multiple work-streams
- Complete activities according to best practices, standard operations procedures, and team member guidance, consistently meeting quality standards, utilizing ethical approach and striving to add value in each activity
- Active monitoring and sharing of industry news, online marketing trends, industry tools, and internal cross-team key learnings
- Day to day engagement, collaboration, and partnering with internal teams, external tools, and client teams
Qualifications
- Bachelor’s degree in a quantitative, marketing, or related discipline preferred
- Experience with HTML editing and CMS programs a plus
- Experience with web analytics platforms (ex: Google Analytics, Omniture) a plus
- A fundamental understanding of how the internet works
- Well-versed in the core MS Office suite programs and an intermediate to advanced user of Excel including the ability to use formulas, functions, and pivot tables
- Must be able to communicate effectively by phone; write clear emails and memos; be friendly, cheerful, and patient; and enjoy explaining complicated concepts to others
- Ability to handle multiple projects, prioritize responsibilities and work efficiently in a fast-paced environment
- Keen problem-solving and trouble-shooting abilities; high level of accuracy and attention to detail
- Occasional travel required (5%) typically for client QBRs
Additional information
The anticipated salary range for this position is $45,000 - $72,450. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com
Location:
USA - Remote - New York
Brand:
Iprospect
Time Type:
Full time
Contract Type:
Permanent
Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.
