Search Engine Optimization Specialist

Confidential • Full-time • Boca Raton, FL, US • $70k - $75k / year • 6d ago

Associate Manager, Organic Marketing

First 90 days are onsite, after the 90 days - 3 in office (Boca Raton) and 2 from home.

Must have high volume (over 1,000) SEO account management

Seeking a detail-oriented and strategic Associate Manager of Organic Marketing to enhance online presence across multiple platforms. This role is crucial in ensuring accurate business listings, maintaining a positive brand reputation, and supporting overall digital marketing efforts. The ideal candidate will possess strong organizational and technical skills alongside a comprehensive understanding of digital marketing strategies.

Key Responsibilities

Business Listings Management:
Develop and implement strategies to manage online business profiles for each physician across directories, search engines, social media, and review platforms.
Ensure accurate, consistent, and complete information, including addresses, contact details, and hours of operation, to optimize visibility and searchability.
Reputation Management:
Monitor and respond to customer reviews and ratings across various channels to uphold a positive online reputation.
Proactively identify trends, manage feedback, and collaborate with internal stakeholders to address and resolve customer concerns effectively.
Collaboration & Alignment:
Coordinate with internal teams to align online strategies with brand messaging and business objectives.
Partner with external agencies and vendors to maximize the impact of digital marketing tools and expertise.
Data Accuracy & Reporting:
Regularly audit and ensure the accuracy and consistency of business information across all platforms.
Provide actionable insights through data analysis to inform decision-making and improve marketing effectiveness.

Qualifications

Education: Bachelor’s degree in Marketing, Business, Communications, or a related field, or an equivalent combination of education and experience.
Experience:
3–5 years of experience in a corporate role focused on search engine optimization (SEO), reputation management, and lead generation.
Proven experience managing ratings and reviews on platforms like Google, Yelp, or similar consumer sites.
Skills:
Strong familiarity with social media platforms and consumer engagement strategies.
Exceptional writing, communication, and presentation skills.
Highly organized with keen attention to detail.
Ability to balance creative and analytical thinking to achieve measurable results.
Experience managing third-party vendors, partners, or agencies.
Advanced data analytics skills, with the ability to distill complex data into actionable business insights.