Job Title: Product-Led Marketing Generalist (Email & Analytics Expertise)
Type: Full time
Location: RemoteCompany: AdvisoryCloud
About Us:
AdvisoryCloud is a leading platform connecting advisors with companies through virtual boards. Our innovative subscription-based model empowers advisors to share their expertise while enabling companies to access critical insights and guidance. We are seeking a flexible, data-driven Product-Led Marketing Generalist with expertise in email marketing, analytics, customer retention strategies, and product-led marketing tests.
Key Responsibilities:
Email Marketing
- Develop and execute effective email campaigns focused on customer engagement, retention, and product-led growth.
- Write compelling copy and optimize emails to drive conversions and user activation.
- Analyze email performance metrics and A/B tests to improve campaign effectiveness.
Analytics
- Leverage tools like FullStory and other analytics platforms to track user behavior, identify opportunities, and inform decision-making.
- Generate actionable insights and performance reports across marketing channels.
- Collaborate with product and customer success teams to refine customer journeys based on data.
Customer Retention
- Implement retention strategies to enhance customer satisfaction and lifetime value.
- Develop campaigns, content, and initiatives to improve user engagement and reduce churn.
- Monitor key retention metrics and proactively adjust strategies as needed.
Product-Led Marketing Tests
- Design and execute small-scale product-led marketing experiments to test user engagement and acquisition hypotheses.
- Collaborate cross-functionally to align product messaging and value propositions.
- Track and optimize experiment results to support product adoption goals.
Qualifications:
- Proven experience in email marketing, including copywriting and campaign optimization.
- Strong proficiency with marketing analytics tools (e.g., FullStory, Google Analytics, Mixpanel, etc.).
- Experience in customer retention strategies and lifecycle marketing.
- Familiarity with product-led growth methodologies and marketing experimentation.
- Excellent written and verbal communication skills with attention to detail.
- Ability to analyze data, identify trends, and translate findings into actionable insights.
- A flexible, self-starter mindset with the ability to manage multiple priorities.
What We Offer:
- Competitive salary and performance-based incentives.
- Opportunities for professional growth within a dynamic and innovative company.
- A supportive, collaborative remote work environment.
- Remote workforce with a small office culture and passionate team members.
- Work-from-home reimbursement.
- Vacation Leave.
- Paid Sick Leave.
- Paid Holidays.
- Medical, Dental & Vision coverage.
- Health Savings and Flexible Savings Accounts.
- Basic Life Insurance.
- Voluntary Life Insurance.
- Dependent Life Insurance.
- Short and Long-term Disability.
- 401k Plan and Employer Match.
- Commuter Benefit Plan.
- Pet Adoption Reimbursement.
- Pet Insurance.
- Travel Assistance, Healthy Rewards, and Life Assistance Program.
Job Type: Full-time
Pay: $70,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible spending account
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Schedule:
Work Location: Remote
