Job Summary:
Responsible for developing, planning, and implementing our overall content strategy. A successful candidate will be able to balance determining what content is needed, how to position our products through messaging strategies and creating the content to distribute. This position requires exceptional copywriting for digital and print mediums, including websites, emails, videos, landing pages, product brochures, advertisements, sales sheets, and product packaging.
Who you are:
A professional with broad and proven experience in understanding target audiences and their buying journey to effectively plan, develop, and distribute content to drive growth. The ideal candidate must be creative, deadline-driven, and a self-starter who can conceptualize and execute marketing campaigns and other content initiatives with minimal direction.
Essential Functions:
- Develop comprehensive content marketing strategies for brand building, product awareness, and demand generation.
- A creative thinker who can generate fresh content ideas, compelling value propositions, positioning, and messaging strategies that resonate with our target audience for multiple brands, products, and campaigns.
- Oversee the creation and distribution of marketing content across multiple channels to increase customer and prospect engagement.
- Collaborate on cross-functional content initiatives, including marketing, product, sales, and design, to ensure consistent brand messaging and to develop content that supports various initiatives, including product launches.
- Plan, write, and manage effective copy for key marketing needs including websites, landing pages, emails, product literature, blog articles, social media, case studies, online advertising, and video scripts.
- Conduct research and identify relevant topics to create engaging, personalized, and informative content.
- Utilize data analytics and performance metrics to measure content effectiveness and optimize strategies for continuous improvement.
- Create a corporate style guide as a foundation for our messaging.
- Create buyer personas and define the buying journey to ensure content addresses their needs and challenges.
- Manage content calendar and editorial workflow to ensure timely delivery of high-quality content that meets strategic objectives.
- Stay updated with industry trends and best practices in content marketing, SEO, and digital marketing to drive innovation and maintain competitive advantage.
- Maintain expert knowledge of product and service offerings.
Education and Experience:
- Bachelor’s degree in communications, English, marketing, or related field or equivalent work experience.
- Minimum five years of experience in content marketing management.
- Minimum five years of experience writing copy for various media, including websites, emails, videos, advertisements, social media brochures, events, and presentations.
Knowledge, Skills, and Abilities:
- Proven track record of developing and implementing successful content marketing strategies that drive engagement leads and revenue growth.
- Customer-Centric Focus: Passion for creating content that addresses the needs and pain points of business owners and customers.
- Experience working in a B2B industry focused on SMB customer targets.
- HRTech, SaaS, and e-commerce experience preferred.
- Experience with SEO and Content Strategy: Demonstrated experience developing and executing a content strategy that drives organic growth and understanding of SEO best practices.
- Proficiency in email marketing platforms, analytics tools, Microsoft Office and Adobe Acrobat.
- Experience in HubSpot Marketing Hub is a plus.
- Excellent internal communication and collaboration skills, with the ability to effectively interface with stakeholders at all levels of the organization.
- Innovative: A creative thinker who can generate fresh content ideas that resonate with our target audience.
- Creative problem-solver who thrives in a fast-paced, dynamic environment and can manage multiple projects simultaneously.
- Must have experience with Microsoft Office and Adobe Acrobat.
- Strong familiarity with AP Stylebook preferred.
Physical Requirements: The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Physical demands: While performing the job's duties, the incumbent is required to stand, walk, or sit; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; and talk and hear. Specific vision abilities required by the job include spending extended hours in front of a computer screen.
Job Type: Full-time
Pay: $84,000.00 - $89,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Employee assistance program
- Flexible spending account
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
Application Question(s):
- Please provide a link to your portfolio, we will only be considering candidates with portfolios.
Location:
Work Location: Remote
