About The Company
INNBEAUTY Project delivers high performance skincare solutions for Great Skin Days. Founded by two female beauty industry experts, Alisa Metzger and Jen Shane, with a vision of uncompromised innovation. We go above and beyond the hype of a single ingredient to create high performance, high value skincare solutions that deliver clinically proven results at the highest level. Our products are meticulously cocktailed to solve skin concerns holistically across age groups and skin types.
Available exclusively at Sephora and innbeautyproject.com
100% VEGAN | CRUELTY FREE | PLASTIC NEGATIVE | WOMEN OWNED
Position Summary
We’re looking for a hands-on, highly organized Ecommerce (DTC) Manager to support and execute the day-to-day operations of our direct-to-consumer business. This role also acts as the digital account manager for Sephora.com and TikTok Shop, ensuring cross-channel alignment and flawless execution across platforms.
This role is remote, working in the East Coast time zone. The salary range for this role is $100,000 - $120,000 annually.
Responsibilities
DTC (Shopify):
- Manage the daily operations of our Shopify site, including product uploads, merchandising, price changes, and promotional setup.
- Execute product launches and site updates in coordination with Marketing and Ops.
- Maintain and manage the DTC calendar, ensuring deadlines are met across teams (Creative, Marketing, Ops).
- Write briefs for creative content across email, SMS, and site assets; manage timelines and QA assets prior to launch/execution.
- Own the end-to-end execution of email (Klaviyo) and SMS (Postscript) campaigns — including building, testing, scheduling, and monitoring sends.
- Maintain automations and flows across email/SMS, regularly reviewing performance and updating as needed.
- Coordinate closely with the ad agency to traffic assets, ensure timely delivery, and review campaign performance (paid social, search, affiliate).
- Support Shopify site optimization efforts through app integrations, merchandising tests, and basic A/B testing execution.
- Monitor daily DTC KPIs (sales, traffic, conversion), flag trends or issues, and support reporting efforts with actionable takeaways.
- Liaise with Operations and Customer Service teams to ensure smooth order fulfillment and customer experience.
- Work cross-functionally with Creative, Marketing, Ops, and Customer Service to align on priorities and ensure flawless execution.
Sephora.com & TikTok Shop:
- Act as the day-to-day account manager for Sephora.com and TikTok Shop, ensuring flawless execution across both platforms.
- Support product launches, promotional updates, and brand campaigns in partnership with Sephora’s merchant and marketing teams, and in alignment with TikTok Shop initiatives.
- Manage and maintain all PDP assets and content (copy, imagery, video, how-to, etc.), ensuring they are accurate, optimized for conversion, and brand-aligned.
- Set up and manage TikTok Shop listings and coordinate campaign execution in collaboration with social and content teams.
- Monitor performance across both retailers, surfacing key insights and optimization opportunities to drive conversion and visibility.
- Coordinate with Operations to ensure product availability, inventory, and fulfillment align with promotional calendars and DTC goals.
- Stay informed on Sephora’s digital innovation programs and TikTok commerce trends to identify new opportunities for growth.
Qualifications
- 4–6 years of eCommerce or DTC experience, ideally within prestige beauty or skincare.
- Proven experience managing Shopify, Klaviyo, and Postscript.
- Experience with Sephora.com and TikTok Shop is a strong plus.
- Strong analytical and performance marketing background, with deep understanding of customer lifecycle and channel performance.
- Highly organized, proactive, and able to thrive in a fast-paced, dynamic environment.
- Naturally curious, resourceful, and always looking for ways to improve the business — even outside of your immediate responsibilities.
- Passion for beauty and digital innovation.
