Content Writer (B2B)

Cella Careers • Full-time • Malvern, PA • 1w ago

Location: Malvern, PennsylvaniaJob Type: ContractCompensation Range: $40.00 - 48.28 per hourOur clients Marketing team is seeking a highly skilled B2B Marketing Writer to create compelling, perception-shifting content focused on promoting fixed income product offerings. This long-term contract role will support strategic initiatives designed to reshape how key audiences view in the active fixed income space - not through direct sales copy, but by elevating brand positioning and deepening market credibility.Responsibilities:Develop digital advertising copy tailored to niche B2B audiences within the financial services industry.Rewrite and refine existing marketing assets to align with new positioning strategies and audience segments.Draft client-facing email copy that aligns with various stages of the sales journey.Produce sales enablement and meeting support materials such as speaking points and executive summaries.Assist with additional content creation as needed to support Account-Based Marketing (ABM) efforts.Qualifications:Proven experience in digital advertising, client-facing content, and ABM strategies.Strong B2B writing background, preferably within the financial services industry.Familiarity with investment products, particularly fixed income, is preferred but not required.Previous ad agency experience or experience working in a B2B marketing capacity at a financial firm is highly desired.Able to distill complex ideas into clear, audience-specific messaging across multiple formats. Skills: Target Audiences Include:Home-office consultants evaluating active fixed-income products.Independent consultants and field office advisors.Members of investment committees at retirement plan sponsor organizations.JOBID: 1086777 #LI-Cella#LI-TL1#PLEqual Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility). This posting is open for thirty (30) days.PandoLogic. Category:Arts & Entertainment, Keywords:Content Writer, Location:Malvern, PA-19355