Manager, Product Marketing - TV Experience and New Content Investments

Netflix • Full-time • Los Angeles, CA, US • 3d ago

Netflix is one of the world's leading entertainment services, with 283 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

We have ambitious plans, enormous scale of opportunity, and the passion to be the best in customer experience - which now includes Games, Live and exciting new features for a better member viewing experience across Mobile and TV. TV is the predominant way members experience Netflix and we have a multi-year journey of TV innovation ahead of us, with a roadmap of launches that will redefine the future of consumption for Netflix. To bolster that experience, we’re investing in New Content Experiences to broaden the aperture of what entertainment means on Netflix.

We are seeking a selfless, curious, and passionate Product Marketing Manager to join the newly formed Netflix PMM team. You will have the opportunity to learn and grow quickly in this space, work closely with a highly cross-functional, global team, and contribute to one of the most impactful transitions we’ll have made in a decade. The ideal candidate will quickly become a thought-partner to cross-functional teams and drive a unifying thread between business goals, product goals, and our positioning with consumers in the market. We expect this person to play a key role in bringing multiple high-priority initiatives to market in the coming months, as well as act as one of the key connectors between product and marketing for Netflix.

Key Responsibilities

Collaborate with the product team to identify member needs and help shape the long-term vision for Netflix’s member experience innovations, including the future of TV and our investment in new content experiences.
Develop the positioning statement for key product launches. What is the value we are offering to the customer? How do we stack up to competitor capabilities? How does this launch tie back to our brand differentiators?
Build marketing strategy for launches. Pull together business goals, technical considerations, and expertise of the marketing teams to align on audiences to target, channels to employ, countries to activate, etc.
Navigate complex cross-functional environments to ensure alignment and connectivity. Work across teams to align on product or feature naming, information architecture, and brand architecture.
Assess upcoming product and feature launches to identify bigger stories or position multiple launches in a clear way for consumers and tie those launches back to the broader Netflix value proposition.
Work with product and comms partners to clearly define marketing needs and coordinate various parts of the marketing organization to execute against those needs (e.g. brand design, organic social, paid social, partner marketing, etc).
Partner with content design to ensure coherent and consistent language and narrative between in-service and off-service messaging.
Communicate effectively with leadership, facilitating complex ideas in compelling and clear ways.

Requirements

7+ years of experience in Marketing or related fields with an emphasis on product marketing or consumer marketing.
Preferred B2C and/or entertainment industry product marketing experience.
Strong interpersonal skills and communication capabilities with the ability to work across both highly technical and highly creative teams.
Strong project management skills.
Experience and success in managing cross-functional teams to bring products and features to market.
Experience in developing consumer messaging, positioning, and targeting, and in handling multi-country product launches.
High tolerance for change, and the capacity to accomplish enormous amounts of work in a fast-paced, ever-changing environment.
High-level understanding of product growth and developing strategic roadmaps.
Demonstrated ability to create detailed and actionable Product Briefs.
Respect, understanding and enthusiasm for Netflix culture.

At Netflix, we carefully consider a wide range of compensation factors to determine your personal top of market. We rely on market indicators to determine compensation and consider your specific job family, background, skills, and experience to get it right. These considerations can cause your compensation to vary and will also be dependent on your location.

The overall market range for roles in this area of Netflix is typically $200,000 - $350,000.

This market range is based on total compensation (vs. only base salary), which is in line with our compensation philosophy. Netflix is a unique culture and environment. Learn more here.

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.