Paid Media Manager:
The role of the Paid Media Manager is to collaborate with the digital marketing team and marketing director to ensure paid media strategies are aligned with overarching marketing goals on behalf of our clients. The most qualified candidate have a proven record of success on platforms such as Meta, TikTok, Twitter, Google, etc., demonstrating ROAS approaching 4:1. Daily responsibilities include:
- Develop and execute strategic marketing campaigns for clients across multiple media – paid search, display, video, and social platforms
- Manage all aspects of campaign configuration, launch, and ongoing optimization – including strategy, ad copywriting, data-based optimization, budget/billing management, and ad trafficking
- Troubleshoot, problem solve, and find creative solutions to client-specific needs
- Assist creative team with ad creation through copywriting and strategic direction
- Identify optimization opportunities, including continuous testing of ad copy and landing pages, including A/B testing
- Ensure campaigns are meeting clearly defined conversion objectives
- Create and deliver meaningful analytics and reporting to monitor and show progress to internal customer
- Maintain knowledge of industry best practices and new technologies
Requirements
- Experience in data analysis and reporting
- Knowledge of SEO and digital marketing concepts
- Familiarity with multiple platforms (e.g. Facebook/Instagram, TitTok, etc)
- Working knowledge of analytics tools (Google Analytics)
- Understanding of HTML and XML is a plus
- Proficient in Google Suite/Office (particularly Sheets/Excel)
- Excellent communication skills
- Analytical thinking with strong math skills
- BSc/BA in Marketing, Digital Media or a related field; additional certifications are a plus
Job Type: Full-time
Pay: $55,000.00 - $65,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Health insurance
- Health savings account
- Paid time off
Schedule:
Education:
Experience:
- Facebook Advertising: 1 year (Preferred)
Work Location: Multiple locations