About KOBEES
KOBEES is a fast-growing, bootstrapped personal care brand doing $3M+ in annual revenue through eCommerce. We make sustainable, plastic-free, high-performance lip balms and skincare essentials — and we're on a mission to help people feel good in their skin while doing good for the planet.
We’ve nailed operations, manufacturing, and fulfillment — now we’re building a content engine to help us scale to the next level. That’s where you come in.
Your Role
As the Growth Content Lead, your mission is to turn our product, customer love, and brand story into high-performing video content — and build the system that consistently delivers it at scale. You’ll own ideation, production, testing, iteration, and reporting across paid and organic channels.
Responsibilities
- Create and manage a weekly content pipeline: 10–20 core concepts → 50–100+ video variants
- Brief, manage, and collaborate with in-house and freelance editors
- Track ad creative performance (Meta, TikTok, etc.) and optimize weekly
- Develop new hooks, formats, and ideas based on customer insights and metrics
- Manage scheduling and posting across TikTok, IG Reels, YouTube Shorts, Facebook
- Build and maintain systems for file naming, asset organization, tagging, and reuse
- Own creative testing inside Meta Ads Manager or coordinate with performance team
- Lead weekly reviews: analyze wins/losses and prioritize next tests
- Coordinate UGC creators, customer testimonials, and in-house content shoots
What You Bring
- Proven experience producing or managing 30+ performance creatives/week
- Deep understanding of content that converts: hooks, scroll-stoppers, story arcs
- Familiar with paid ad platforms (Meta Ads especially) and performance metrics
- Skilled at briefing editors and giving clear, fast feedback
- Comfortable with tools like Airtable, Motion, Dropbox, Notion, Frame.io
- Bias for speed, ownership, and scrappy execution
- (Bonus) Has worked in DTC, skincare, wellness, or eCom brands before
Job Types: Full-time, Part-time
Pay: $55,110.86 - $66,370.07 per year
Expected hours: 40 per week
Benefits:
- Flexible schedule
- Paid time off
Schedule:
- 8 hour shift
- Weekends as needed
Ability to Commute:
- Las Vegas, NV 89120 (Required)
Ability to Relocate:
- Las Vegas, NV 89120: Relocate before starting work (Required)
Work Location: In person