Director of Content Management
Express Reface – Sacramento, CA
Full-time | In-Person Only
Compensation: $110,000 – $135,000 base salary per year + performance bonus + benefits
About Express Reface
Express Reface is revolutionizing the home renovation experience by delivering fast, beautiful, and cost-effective cabinet makeovers. Our proprietary “Perfect Process,” developed across 35,000+ projects, combines precision, in-house manufacturing, and customer-first innovation to delight homeowners throughout Northern California.
We’re seeking an in-person Director of Content Management based in Sacramento, CA, to lead our content strategy, grow our digital footprint, and drive demand generation through world-class storytelling and customer engagement. The ideal candidate will be fluent in the principles of Endless Customers by Robert H. Bloom — bringing a customer-centric, differentiation-driven mindset to everything they do.
What You’ll Do
- Develop and lead a comprehensive content marketing strategy aligned with growth goals.
- Publish 3+ strategic content pieces per week focused on “The Big 5” (cost, problems, comparisons, reviews, best-in-class).
- Interview internal subject matter experts (SMEs) to translate expertise into high-impact content.
- Manage all email marketing efforts, including newsletters and automated workflows.
- Take full ownership of analytics and reporting for all content and marketing channels.
- Lead SEO strategy to optimize web content and maximize organic visibility.
- Manage social media platforms to build community and extend content reach.
- Produce premium content assets such as e-books, whitepapers, webinars, and guides.
- Create high-converting landing pages and lead magnets for inbound campaigns.
- Maintain brand consistency across all customer touchpoints.
What We’re Looking For
- 5+ years of experience in content marketing or strategy roles, preferably with leadership responsibilities.
- Demonstrated understanding of Endless Customers principles and customer-focused growth strategies.
- Excellent writing, editing, and editorial direction skills.
- Experience with SEO tools (Ahrefs, SEMrush), CMS platforms, and Google Analytics/GA4.
- Proficiency with email automation platforms (e.g., Mailchimp, HubSpot).
- Strong project management and team collaboration skills.
Nice to Have
- Background in the home improvement or B2C service industries.
- Experience developing lead generation funnels and performance content campaigns.
- Familiarity with basic design tools (Canva, Adobe Creative Suite, or Figma).
Benefits
- Company-sponsored health and life insurance
- Dental and vision insurance available
- Performance-based bonus opportunities
- Paid time off and holidays
- Opportunity to lead and grow a high-impact content team
Location Requirement
This is a 100% in-person role based at our Sacramento, CA headquarters. Remote or hybrid options are not available.
Apply Today
Help us build a brand that transforms kitchens — and customer expectations — through content that educates, inspires, and converts. Join Express Reface and become the voice that brings our mission to life.
Job Type: Full-time
Pay: $110,000.00 - $135,000.00 per year
Benefits:
- 401(k)
- Flexible schedule
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
Schedule:
- 8 hour shift
- Monday to Friday
Ability to Commute:
- Sacramento, CA 95824 (Required)
Ability to Relocate:
- Sacramento, CA 95824: Relocate before starting work (Required)
Work Location: In person