About Us
Video Power Marketing is a video-first ad agency that helps businesses grow with YouTube Ads that convert. We create high-performing video scripts, landing pages, email campaigns, and ad funnels across a wide range of industries—including finance, health, wealth, and relationships.
About the Role
We’re looking for a talented and versatile Copywriter who thrives on crafting direct response copy that gets results. If you know how to write a killer hook, a high-converting headline, and a compelling CTA—and if you’re comfortable using AI tools like ChatGPT to accelerate your process—you might be exactly who we’re looking for.
This is a high-impact, high-autonomy role where you’ll write for various platforms and industries, helping our clients turn clicks into customers.
What You'll Do
- Write persuasive video ad scripts for YouTube and Meta ads
- Write persuasive ads for Google ads, Meta Ads, etc
- Craft high-converting landing pages, product pages, opt-in pages, and checkout flows
- Build email sequences, newsletters, and broadcast campaigns
- Create compelling hooks, headlines, and CTAs tailored to various audience segments
- Create the USP, Mechanisms, and Credibility for client accounts
- Research and write across multiple industries, including health, finance, SaaS, eCommerce, and coaching
- Collaborate with media buyers, strategists, and designers to align messaging with funnel strategy
- Use AI tools like ChatGPT or Jasper to brainstorm, draft, or refine copy
- Test variations of copy and optimize based on performance data
Must-Have Skills
- 3+ years of copywriting experience (preferably in direct response or performance marketing)
- Strong understanding of persuasion psychology and proven frameworks (AIDA, PAS, 4 Ps, etc.)
- Experience writing across multiple industries and adapting brand tone
- Ability to write for cold traffic, warm leads, and retargeting audiences
- Comfortable using AI tools to support and enhance your writing process
- Familiarity with basic funnel architecture (landing pages, opt-ins, emails, etc.)
Bonus Points For
- Experience writing high-performing YouTube or video ad scripts
- Agency or freelancing background with diverse client experience
- Portfolio with examples of landing pages, email campaigns, and ad copy
- Working knowledge of GA4, heatmaps, or A/B testing tools
Why we think you’ll enjoy working here
- Competitive pay w/ a salary of $45K - $65K depending on experience
- This is a Full time position working around 40 hours per week
- Quarterly Bonus based on performance
- Generous PTO and work / life integration
- Supportive, fun and high growth environment
- Health + Dental Insurance
- We’re a Google Premier Partner Agency
- We have a small team so there’s huge potential for your impact, contribution and growth.
- We work with the best clients who enjoy working with us and we enjoy working with them.
- We have a hybrid-office model where we can work from our office, from home, or remote locations.
Job Type: Full-time
Pay: $45,000.00 - $65,000.00 per year
Benefits:
- Flexible schedule
- Health insurance
- Paid time off
Schedule:
Experience:
- Copywriting: 3 years (Required)
- persuasion and proven frameworks (AIDA, PAS, 4 Ps, etc.): 1 year (Required)
- writing across multiple industries and adapting brand tone: 1 year (Required)
- writing for cold/warm leads, and retargeting audiences: 1 year (Preferred)
- Ai Tools: 1 year (Preferred)
Ability to Commute:
- Lehi, UT 84043 (Required)
Ability to Relocate:
- Lehi, UT 84043: Relocate before starting work (Required)
Work Location: Hybrid remote in Lehi, UT 84043
