About Us:
Video Power Marketing is a high-performance video ad agency specializing in YouTube Ads that drive measurable growth. We've helped hundreds of businesses scale with our proprietary blend of creative strategy, video production, and media buying.
Job Summary:
We’re looking for a results-driven Senior Media Buyer with deep expertise in Google Ads (especially YouTube) to join our team. You’ll lead the strategy, execution, and optimization of client campaigns — from media planning to daily optimizations — to achieve 3X+ ROAS. You'll collaborate closely with our creative and strategy teams and contribute to scaling our systems and team.
What You'll Do:
- Plan, launch, and optimize high-performing Google & YouTube ad campaigns
- Drive conversions and revenue while lowering cost per lead/acquisition
- Write compelling headlines, hooks, and CTAs for ads that perform
- Analyze campaign performance and report on key metrics (ROAS, CTR, CPL, etc.)
- Test creative angles, audience strategies, and funnel ideas regularly
- Collaborate with our internal creative, tracking, and strategy teams
- Create accurate reporting dashboards and weekly reports
- QA campaigns to ensure tracking accuracy, naming conventions, and budget compliance
- Share learnings and mentor junior media buyers
What Success Looks Like:
- 3X+ ROAS on ad spend across client campaigns
- 90%+ client satisfaction and campaign launch readiness
- 20% improvement in conversion performance within 90 days of takeover
- Regular contribution of new strategies, insights, assets, and SOPs
Must-Have Skills & Experience:
- 5+ years of experience managing Google & YouTube Ads campaigns
- 1 year experience leading a team of Jr Media Buyers
- Proven track record optimizing for conversions and scaling ad accounts
- Experience managing $100K+ / month ad budgets
- Proficient in conversion tracking setup (GTM, GA4, etc.)
- Strong copywriting chops (headlines, hooks, CTAs)
- Analytical and comfortable with data dashboards and reports
- Strong communicator and cross-functional collaborator
- Detail-oriented and process-driven
- Must live in or near Salt Lake City, Utah
Bonus Points For:
- Experience with eCommerce and high-ticket funnels
- Familiarity with Performance Max campaigns
- Previous agency experience
Why we think you’ll enjoy working here
- Competitive pay w/ a salary of $65K - $95K depending on experience
- This is a Full time position working around 40 hours per week
- Quarterly Bonus based on performance
- Generous PTO and work / life integration
- Supportive, fun and high growth environment
- Health + Dental Insurance
- We’re a Google Premier Partner Agency
- We have a small team so there’s huge potential for your impact, contribution and growth.
- We work with the best clients who enjoy working with us and we enjoy working with them.
- We have a hybrid-office model where we can work from our office, from home, or remote locations.
Job Type: Full-time
Pay: $65,000.00 - $85,000.00 per year
Benefits:
- Flexible schedule
- Health insurance
- Paid time off
Schedule:
Experience:
- managing Google & YouTube Ads campaigns: 5 years (Required)
- leading a team of Jr Media Buyers: 1 year (Required)
- optimizing for conversions and scaling ad accounts: 1 year (Required)
Ability to Commute:
- Lehi, UT 84043 (Required)
Ability to Relocate:
- Lehi, UT 84043: Relocate before starting work (Required)
Work Location: Hybrid remote in Lehi, UT 84043
