OVERVIEW

The position of Digital Brand Manager is responsible for developing compelling content and copy that embodies the Model City Roofing brand, voice, and tone. Create and execute SEO & SEM for both organic and paid strategies related to key Marketing programs for website optimizations, keyword research, social media channels, email marketing, pay-per-click advertisements, print marketing and more. Work with Sales and Operations Managers to provide thoughtful content strategy for touch devices, websites, user interfaces, applications and digital marketing. This position reports to the Sales Director.

Digital Brand Manager Responsibilities:

Plan and execute all web, SEO/SEM, marketing database, email and display advertising campaigns
Develop new content for our websites (including landing pages), email newsletters, marketing materials, social posts, and digital ad campaigns
Integrate social media strategy across all current social platforms (Facebook, Instagram, Twitter, LinkedIn)
Work with Leadership Team to help execute Digital Strategy while supporting overall business plan.
Develop digital strategies which will integrate with other media channels to deliver measurable results
Identify trends and insights, and optimize spend and performance based on the insights
Help strategize, design and support New Business efforts
Measure and report performance of all digital marketing campaigns and assess against goals
Brainstorm new and creative growth strategies
Utilize strong analytical ability to evaluate end‐to‐end customer experience across multiple channels and customer touch points
Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate
Plan and coordinate special event marketing across different business units
Create market specific community involvement strategy
Create and implement a content marketing schedule / calendar
Design all company print marketing
Ensure that our brand message is consistent across all touch points

Education & Experience Requirements:

· BS/MS degree in marketing or a related field

· 3‐5 years of experience in digital marketing

Required Skills/Abilities:

· Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, direct mail and/or display advertising campaigns

Solid knowledge of website analytics and media tracking tools (e.g., Google Analytics, Facebook, WebTrends)
Working knowledge of HTML, Wix and JavaScript development and constraints
Strong analytical skills and data‐driven thinking
Excellent written and verbal communication skills
Forward‐thinking and highly collaborative
Excellent organizational skills and attention to detail
Ability to optimize search engine keyword searches
Proficient with Microsoft Office Suite, Adobe Creative Suite, and similar related software
Digital media buying and implementation experience
Ability to succeed in fast‐paced environment with many cross functional partners
Energetic and passionate about business brand while handling daily tasks professionally

Physical Requirements:

· Prolonged periods sitting at a desk and working on a computer.

· Must be able to lift up to 15 pounds at times.

Earning Potential:

Competitive Salary
Paid Vacation
Health Insurance

Located:

· Kingsport, TN

About the Company:

Model City Roofing is a Roofing and General Contractor currently operating in Florida and Tennessee with a vision to expand across the southeast. Our Mission is to deliver dynamic home improvement services through exceptional customer service, flawless execution and quality craftsmanship. We pride ourselves in continuous improvement and new technologies to enhance processes that deliver increased benefits to our customers. We value our community, the environment and creating a workplace that our employees take pride in coming to work. Model City Roofing is looking for team members who want to grow professionally and personally while being part of a rapidly growing organization, if this sounds like you please apply to join our team!

Job Type: Full-time

Pay: $69,730.00 - $76,849.00 per year

Benefits:

Health insurance
Paid time off

Schedule:

8 hour shift
Monday to Friday

Ability to Commute:

Kingsport, TN 37660 (Required)

Ability to Relocate:

Kingsport, TN 37660: Relocate before starting work (Preferred)

Work Location: Hybrid remote in Kingsport, TN 37660

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Digital Brand Manager

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