Do you want to make a difference in someone’s life? Are you passionate about providing excellent patient care and transforming lives? Then join our world-class fertility team and help couples fulfill their dream.

We are Ingenes, a team of experts committed to transforming the lives of our patients. Ranked among the top fertility institutes, we have already fulfilled more than 35,000 dreams.

Our goal is to help couples who are struggling to complete their families by providing affordable fertility treatments and co-creating a memorable professional and life experience in conjunction with our teams.

We are looking for CONTENT SPECIALIST

¿What is your challenge?

The attraction and conversion of customers, through communication and content production.

Create and own communication strategy
Create and implement a communication strategy for the company, to retain our customers in all their journeys.

Is responsible for scheduling, creating, posting and analyzing content across all company social media channels and websites
Engages with audiences across multiple platforms in a timely manner
Focused on created compelling posts and uploading video, audio and blog content using best practices and taking into consideration SEO and optimization
Write persuasive copy that informs, entertains, inspires, and attracts new users
Able to think big and apply that to the wide range of opportunities – from individual publishing ideas to campaign ideas to full on, long-standing platforms
Collaborate with others teams to construct our brand personality

Responsabilities

Create all digital and offline content for Mexico and the United States, leading external design and social media teams.
Works with Sales and Marketing areas to understand new SEO strategies to be implemented in published content

Supervise all content creation activities for online and offline campaigns.

You will be in charge of generating a communication strategy that covers each segment of our patient's journey.
Actively collaborate with team members and stakeholders outside of your area.
Discover people-centered insights and develop innovative strategies with engaging content and communication solutions.
Write creative texts for our blog, web pages and brand campaigns.
Grow our blog reader base, convert visitors into leads, and expand our blog's overall reach.
Customer-focused, with a passion for delivering the best possible customer experience

Requirements

Bachelor’s in Journalism, Marketing, Communications or a related field/experience is preferred
5+ years copywriting specialist experience, particularly in the digital space.
Plus if you have experience copywriting (agency or in-house brand experience preferred)
Excellent storytelling, verbal and written communications skills.
Excellent command of editing and proofreading skills in English and Spanish
Excellent copywriting and copyediting skills.

Ability to adapt tone for a variety of projects/platforms and write exceptionally clean copy quickly, from headlines and ads to blogs and scripts.

Creative minded with an ability to conceive interesting ideas for new content and bring to life the marketing team’s initiatives.
Ability to strategize at a high level, but a have passion for rolling up your sleeves and wearing many hats
Take initiative in handling projects and anticipating needs
Positive, committed, 'can-do' attitude and flexible approach

Job Type: Full-time

Pay: $20,000.00 - $25,000.00 per month

Work Location: Remote

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Content Specialist

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