The content writer is responsible for working on marketing copies and website content that would help promote our services better. This would require extensive research on a wide variety of topics and the ability to write crisp, clear, structured drafts using Content Management Systems.
Much needed Skills:
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Excellent writing and editing skills in English.
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Proofread and edit blog posts before publication
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A keen eye for details.
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Knowledge of SEO techniques and keyword research.
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Updated with social media trends (Facebook, Twitter, Instagram, etc.
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Strong sense of grammar and sentence formation.
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Familiarity with web publications and different styles of writing.
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Ability to handle tight deadlines.
Roles And Responsibilities:
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Research on topics (both industry-related and otherwise) across online sources and leveraging company profiles, interviews, case studies, etc.
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Write crisp and clear websites, blogs, email,s, and social media content to better promote our services.
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Prepare well-structured drafts using Content Management Systems (e.g. WordPress)
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Proofread and edit blog posts before publication.
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Work with different teams in case a website or blog content is a cross-team interest.
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Coordinate with marketing, design, and other teams to illustrate articles.
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Conduct keyword research and follow SEO guidelines to increase web traffic.
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Work on promotional content that will be rolled out on various social media channels.
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Identify customer needs & gaps in our communication and work on fixing them through website, blog, or social media content by coming up with different topics, articles, etc.
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Maintain a consistent writing style throughout, be it the font, image, and tone of the website or blog content.
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Regular updating of the website/blog content.
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Familiar with the social media and viral trends.
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Quick on the feet to come up with viral topics that attract eyeballs and provide maximum traction. Creative approach to content-related problems.
