The Director of Content Strategy leads the development of the Firm’s global content strategy and the creation of compelling, thought-provoking content that resonates with audiences of importance – including clients, potential clients, lateral partner prospects, job candidates, and media – while reinforcing the Firm’s brand and positioning throughout both the legal industry and the broader global business community. The Director of Content Strategy will lead the implementation of a “newsroom” approach and mindset to reporting on behalf of the Firm and programming its channels with compelling content delivered in modern and human ways.
The Director of Content Strategy will serve as a strategic advisor to our partners and senior leaders, helping them identify distinct themes, timely topics and in-depth perspectives that drive client acquisition and retention, promote the Firm’s brand and reputation, and raise the profile of our leaders and partners. This includes creating and delivering distinctive White & Case content through newly built franchises, aligned directly with the Firm’s brand, and leveraging all available formats and channels (e.g. audio, video, digital, social, newsletter).
A key metric of success will be collaboration across the Firm, both with embedded business development teams to mine content themes related to the Firm’s practice areas and/or global industry groups, and with other key areas of the marketing communications department (e.g. social media, integrated marketing, media relations) to develop targeted distribution of content efforts to relevant audiences.
