About Zowie:
At Zowie, we believe that buying online can feel like walking into your favorite local shop: personal, friendly, and easy. Top ecommerce brands (True Classic, Modivo, MediaMarkt, et al.) trust Zowie’s AI agents to be on the front-line of their customer care efforts (>1.2M conversations monthly) - to give their customers rapid support, speak their brands’ voice, drive customer loyalty, and boost their revenue. With just 1 out of every 1,000 website visitors talking to customer service globally, we believe that a well thought-out AI can tap into this gap and unlock tremendous value by bringing speed and empathy to customer interactions.
We’re a team of over 100 very ambitious individuals on a mission to do just that.
As a team, we care about bringing the value of Zowie AI to more and more people. From the marketing perspective, a huge component of this is being able to consistently create content that truly engages our audience - pieces that people want to read, can learn from, or excited about.
This is why we’re looking for the right person to join us as a Content Strategist - think of it as an Editor-in-Chief of all Zowie’s marketing content.
If you’re passionate about creating impactful content - content that engages and educates - this is a unique opportunity to be at the forefront of this historical AI technology shift (akin to industrial and digital revolutions in the past), to be the catalyst of how people understand and adjust to it.
Sounds exciting? Let’s talk!
What you'll do:
- Create and drive a comprehensive content strategy that includes blogs, ebooks, webinars, email copy, podcasts, video scripts, etc.
- Be the head writer for the most critical pieces of content (~ 20% of your time) while dedicating the rest of your time to research, planning, and creating briefs for other creators.
- Manage the content calendar and oversee materials distribution across the go-to-market teams to engage the audience effectively.
- Monitor and analyze content performance, looking at metrics and feedback to keep on improving what we create.
- Work cross-functionally with Sales, Customer Success, and Product teams to generate ideas and deliver great results together.
Ideally, you'll bring with you:
- 5+ years of B2B SaaS content marketing experience: Demonstrated success in creating strategies that drive measurable growth.
- Conversion-Focused Writing: A strong track record of producing content designed to engage prospects at every stage of the funnel—awareness, consideration, and decision—and to convert readers into qualified leads.
- Strategic Distribution & Promotion Skills: An understanding of how to effectively distribute content across multiple channels (website, email, social media, events, etc.) to maximize reach and impact.
- Data-Driven Mindset: Ability to research, analyze performance metrics, and apply insights to continuously refine content strategy for improved conversion rates and ROI.
- Storytelling & Quality Standards: Strong writing and editing skills, with an eye for what makes content truly stand out in terms of clarity, voice, and value.
- Curiosity & Innovation: A willingness to seek out new ideas, trends, and tactics—and the courage to test and implement them.
- Versatile Content Planning Experience: Proven ability to develop cohesive editorial calendars, and produce a variety of content types (blog posts, whitepapers, webinars, videos, etc.) aligned with funnel stages.
- Project Management & Collaboration: Excellent communication and coordination skills to work effectively across teams (Product, Marketing, Sales, etc.) and manage content releases on time and on budget.
We are:
- Ambitious and innovative. We never settle. We always look for better ways of doing things.
- Like a sports team. We take ownership of our work and believe in personal accountability. At the same time, we work together, support each other, and focus on winning as a team.
- Unafraid of change. The market we're in is changing rapidly and we thrive in this ever-evolving environment.
- Growing fast. You’ll have a lot of autonomy and impact as we grow.
