We’ve all been struck — and gotten stuck — by that little old question, “What should I do with my life?” If only there was a proven methodology to help you answer it… ta-da! Suzy Welch, professor at the NYU Stern School of Business, created the Becoming You methodology to guide individuals through the profound, exhilarating, and sometimes surprising journey to their authentic purpose. Becoming You Media, led by Professor Welch, is seeking a Video Content Strategist who can help bring the Becoming You methodology and Professor Welch’s messaging across YouTube and TikTok.
Position Overview:
We are seeking a creative and data-driven YouTube and TikTok Content Strategist to join team Becoming You. This role focuses on crafting compelling content strategies that grow audiences, drive engagement, and amplify our brand presence across these platforms. The ideal candidate is an expert in platform best practices, audience behavior, and viral content trends, with a proven ability to translate strategy into successful content with growth metrics to show.
TLDR; Let’s go viral on TikTok and YouTube.
Key Responsibilities:
1) For YouTube:
- Optimize video titles, descriptions, tags, and thumbnails for SEO and click-through rates.
- Strategize around playlists, end screens, community tab usage, and podcast-specific content optimization such as creating engaging thumbnails, compelling titles, and chapter markers for easy navigation.
- TLDR; You know the ins-and-outs of YouTube like the back of your hand, and know how to make people watch — and engage — with content.
2) For TikTok:
- Leverage trending audio, hashtags, and challenges; focus on short, visually engaging content that sparks interaction and shares.
- Adapt Professor Suzy Welch’s methodology and content to fit with viral TikTok trends. (Permission to have fun with it and be creative.)
- Monitor TikTok analytics to understand what resonates, iterating strategies for maximum impact.
- TLDR; You know the TikTok algorithm, the trends, what works and what doesn’t. You have new ideas, execute those ideas, and know how to sustainably increase growth.
3) Content Strategy Development:
- Design and execute comprehensive content strategies tailored to YouTube and TikTok, including video editing.
- Stay updated on algorithm changes, trends, and emerging features on YouTube and TikTok and leverage these updates for improved reach and engagement.
- Work closely with the team to ensure cohesive brand messaging and to translate Professor Suzy Welch’s methodology and messages on identity, purpose, and transformation into formats that feel both relatable and innovative.
- Suggest ways to repurpose content across platforms for maximum impact.
- Develop and maintain a content calendar to ensure a consistent and timely posting schedule.
4) Performance Analysis:
- Monitor and report on key performance metrics such as watch time, view count, follower growth, and engagement rates.
- Use analytics to identify trends, assess campaign performance, and refine strategies.
- TLDR; What’s working? What’s not? How do we pivot?
Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience).
- 2+ years of experience managing content for YouTube and TikTok, with a proven track record of growing audiences and driving engagement. (Basically, we’re looking for world domination.)
- Strong understanding of platform algorithms, analytics, and user behavior.
- Excellent storytelling, visual content, and creative direction skills.
- Proficiency in video editing tools like Premiere, CapCut, InShot.
- Most importantly, you want to be here! You have an understanding (and appreciation) of the Becoming You methodology and Professor Suzy Welch’s tone and voice.
- Values include: urgency, excellence, and flexibility.
What We Offer:
- Be part of the Becoming You mission to help others discover their authentic purpose.Competitive salary and benefits package. Opportunities for professional growth and learning.A collaborative and innovative team environment (we’re fun, we promise), where your ideas and voice matter.Daily opportunities to play with the cutest dogs you’ve ever seen — hi Audrie, Sir, and Pierre.
