Partnership Marketing Manager – Growth Marketing**W2 contract** REMOTE, ideally in Pacific Time Zone**As the Partnership Marketing Manager, you will play a critical role in developing and maintaining CPA (Cost Per Acquisition) and CPI (Cost Per Install) partnerships to drive efficient and scalable customer growth for a travel agency and metasearch engine. Your responsibilities include driving the strategy, development, analysis, execution and monitoring of pay for performance partnership marketing programs and campaigns. You will collaborate closely with key stakeholders across Product, Data Science, Supply, and Creative to bring to life great partnerships that tell the world about our client, and drive great ROI. The ideal candidate will have a combination of strong affiliate marketing and management experience, project management and top notch analytic skills.
What you’ll be doing:
- Own end-to-end digital acquisition campaign performance, from strategy development to capturing business requirements, to planning, delivery, execution and reporting on performance metrics (Cost Per Acquisition, Cost Per Install, etc).
- Identify partnership opportunities that can meet efficiency and scale requirements, create business proposals and collaborate with cross-functional teams across finance, legal and marketing to assess opportunities
- Partner with Engineering to implement new partnerships and support ongoing ones
- Analyze campaign performance and identify optimization opportunities
- Partner with Finance to forecast campaign performance across quarters
Qualifications
- 8+ years of relevant work experience at a large B2C company, with preference in the consumer internet space of travel, technology, or lifestyle.
- Significant experience working closely with product, digital marketing, and data analytics functions.
- Experience with global affiliate campaigns that deliver massive scale and ROI
- Experience with App Store Marketing, App Store Optimization preferred
- Proven leadership capabilities, experience working with diverse cross functional teams and managing workflows involving numerous parties.
- Appetite for a fast-paced, collaborative environment and desire to constantly reassess and make the work better.
- Excellent written and oral communication, sharp analytical skills, attention to detail, and ability to simplify is key.
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