A cover letter and resume are required to be considered for this role.
This is not a remote position . Candidates must be available to work Monday-Friday from our Berkeley, CA office.
Wilderness Travel is seeking a talented Content Marketing and Copywriting Specialist to join our adventure travel team in Berkeley, California. This dynamic role involves working closely with a marketing team of eight on a variety of print, digital, and social marketing initiatives. The primary responsibilities include producing high-quality trip materials such as detailed itineraries and pre-departure documents, as well as crafting compelling copy for digital channels.
We’re looking for a strategic thinker who is highly self-motivated, organized, and knowledgeable about current marketing trends. The ideal candidate is a collaborative team player with excellent project management skills who thrives on improving messaging and driving customer engagement. Above all, we’re looking for someone passionate about adventure travel and excited to share the world with our clients.
Key Responsibilities
- Copywriting: Create engaging, on-brand content for marketing emails, blog posts, web pages, and social media campaigns. Ensure materials align with the company’s voice and standards and are optimized for SEO.
- Copyediting: Edit detailed trip itineraries, annual catalogs, and web copy, ensuring accuracy and consistency. Collaborate with the sales team to keep marketing materials up-to-date.
- Social Media & SEM Optimization: Help manage social media and SEM campaigns, including editorial calendar planning, content creation, performance tracking, paid ad campaigns (across Meta and Google Ads), and engagement analysis.
- Collaboration & Marketing Production: Work closely with an eight-person marketing team consisting of writers, designers, photo editors, and management. Take requests and edits from the larger team of Area Managers, Operations Managers, and regional Trip Leaders to produce and maintain accuracy across all marketing materials.
Qualifications and Skills
- Marketing Experience: Minimum 2+ years, preferably in travel, lifestyle, or luxury industries.
- Writing Expertise: Exceptional writing and editing skills; prior copywriting and editing experience is preferred.
- Strategic and Self-Motivated: Critical thinker who can independently drive initiatives and identify opportunities.
- Project Management: Proven ability to manage multiple projects, deadlines, and priorities with impeccable attention to detail.
- Social Media Savvy: Experience managing campaigns, including paid ads, content planning, and performance analysis.
- Technical Skills: Proficiency in Microsoft and PC environments. Basic familiarity with Photoshop, InDesign, HubSpot, WordPress, Meta Business Suite, and Google Ads is a plus.
- Collaborative Team Player: Flexible, energetic, and adaptable with a positive attitude and a willingness to pitch in wherever needed.
- Travel Experience: Extensive international travel experience and strong geographical knowledge are preferred.
- Education: Bachelor’s degree required.
- Location: This is not a remote position. Candidates must be available to work Monday-Friday from our Berkeley, CA office.
Salary & Benefits
- Competitive salary, based on experience
- Excellent benefits package, including health and dental insurance, IRA matching
- Paid vacation
- Generous yearly travel stipend and opportunities to join Wilderness Travel trips
- Pro-deals on outdoor clothing and gear
About Wilderness Travel
Wilderness Travel has been creating dream journeys for over 45 years, from extraordinary wildlife safaris and cultural adventures to remote mountain treks and inn-to-inn hiking trips. Our award-winning adventures span every corner of the globe, and the quality of our itinerary design and leadership has earned us one of the highest rates of repeat travelers in the business. Our core philosophy is elegantly simple: it's not just where you travel, but how you travel that sets our trips apart, and we are committed to being responsive to the needs and interests of our clients. This commitment to quality has earned us every major award in the industry, from Travel + Leisure, Conde Nast, AFAR, National Geographic, Outside, USA Today, and more. We are a company of travelers, and we pride ourselves on our friendly, cooperative office environment, and our hardworking, knowledgeable, and enthusiastic staff.
How to Apply
To apply for this position, please send your cover letter and resume to careers@wildernesstravel.com. Additional references and letters of recommendation are welcome.
We regret that we can only respond to applicants selected for an interview. No phone calls, please.
Job Type: Full-time
Pay: $60,000.00 - $85,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Health insurance
- Health savings account
- Paid time off
- Parental leave
Schedule:
- 8 hour shift
- Monday to Friday
Application Question(s):
- Have you attached a cover letter? Your resume will not be prioritized without one.
Education:
Work Location: In person
