Overview
We are seeking a creative and strategic Social Media Manager to join our dynamic team. The ideal candidate will be responsible for developing and implementing effective social media strategies that enhance our brand presence, engage our audience, and drive traffic to our digital platforms. This role requires a deep understanding of social media trends, analytics, and best practices to create compelling content that resonates with our target market.
Responsibilities
- Develop and execute comprehensive social media strategies across various platforms to increase brand awareness and engagement.
- Create, curate, and manage published content (images, video, written) that aligns with the brand’s voice and marketing objectives.
- Monitor social media channels for trends, customer feedback, and engagement opportunities using social listening tools.
- Analyze performance metrics to assess the effectiveness of campaigns and adjust strategies accordingly.
- Collaborate with cross-functional teams including marketing, sales, and customer service to ensure cohesive messaging.
- Conduct research on industry trends and competitor activities to inform content creation and strategy development.
- Manage social media advertising campaigns to promote products and services effectively.
- Utilize tools such as Hootsuite for scheduling posts and managing multiple accounts efficiently.
- Engage with followers by responding to comments, messages, and inquiries in a timely manner.
- Stay updated on the latest developments in social media technologies and best practices.
Skills
- Proficient in SEO techniques to enhance content visibility across search engines.
- Strong experience in social media management across platforms like Facebook, Instagram, Twitter, LinkedIn, etc.
- Excellent research skills to identify relevant topics and trends for content creation.
- Ability to edit videos for social media use effectively.
- Familiarity with e-commerce platforms and web analytics tools.
- Strong proofreading skills to ensure all content is error-free and aligns with brand standards.
- Basic photography skills for capturing high-quality images for posts.
- Knowledge of social listening tools to gauge audience sentiment and engagement levels.
Join us as we elevate our brand through innovative social media strategies!
Job Type: Full-time
Pay: $60,000.00 - $85,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
Ability to Commute:
- South San Francisco, CA 94080 (Required)
Work Location: Hybrid remote in South San Francisco, CA 94080
