WHO ARE WE?
For more than 60 years, ’58 Foundations and Waterproofing has provided the highest-quality basement waterproofing, crawlspace encapsulation, foundation repair, and mold remediation solutions for residential and commercial properties. '58 Foundations and Waterproofing was built on the belief that if we take care of our employees, then our employees will take care of our customers. Since 1958, we’ve created a collaborative culture of teamwork and five-star performance, which has led to long-lasting careers with the company. We hire the most talented, caring, and motivated people to join our team.
Throughout our six decades, we have remained steadfast in our dedication to our employees and customers. We understand that people have personal lives outside of the office and we understand that life sometimes throws us curveballs. To this, we support each other to make sure we can have equally fulfilling professional and personal lives. Even more, ’58 Foundations and Waterproofing offers its employees a great benefits package. Holidays, vacation time and great health benefits are offered. And for those who want to save for retirement, we offer a 401K with a company match that vest immediately! The values on which '58 Foundations and Waterproofing were built trust, teamwork, integrity, respect, communication, and continuous learning are what make us great.
JOB DESCRIPTION
The Content Manager (SEO Strategy Focus) will be responsible for overseeing and implementing SEO-driven content strategies across digital platforms. This role involves managing a team of content creators, aligning content production with SEO best practices, and driving organic growth through strategic content initiatives. The ideal candidate will have a strong background in SEO, content marketing, and team leadership. This role involves crafting compelling content that resonates with our target audience, driving engagement across various channels, and measuring the impact of our content initiatives. The successful candidate will understand the connection between content and the conversion of readers to leads and sales.
This position works closely with marketing, sales, and production teams to ensure our content supports our business goals and enhances our brand presence. The ’58 Foundations marketing team works as a boutique agency for multiple brands in the home repair space. We are expanding across the United States and looking to bring on a content manager who is excited to help us with our growth and development.
Key Responsibilities:
- Develop and execute content strategies that align with SEO goals to improve organic search rankings, traffic, and conversions.
- Conduct keyword research and SEO audits to identify opportunities for content optimization.
- Collaborate with cross-functional teams (marketing, design, development) to create high-quality, SEO-friendly content for blogs, websites, landing pages, and other digital assets.
- Manage content production workflows, ensuring timely delivery of optimized content.
- Analyze SEO performance metrics (organic traffic, SERP rankings, conversion rates) and adjust content strategies accordingly.
- Stay up to date with the latest SEO trends, algorithm updates, and best practices.
- Perform competitive analysis to identify content gaps and opportunities.
- Provide training and guidance to content creators on SEO writing techniques.
- Manage on-page SEO elements (meta tags, headers, URLs, internal linking) to maximize visibility.
- Oversee content audits to keep site content relevant and up-to-date.
Qualifications:
- Technical Skills:
- Proficiency with SEO tools such as Google Analytics, SEMrush, Ahrefs, Moz, Screaming Frog, etc.
- Strong understanding of on-page and off-page SEO, keyword research, and search intent.
- Familiarity with content management systems (WordPress, Drupal, etc.).
- Basic knowledge of HTML/CSS for SEO purposes.
- Writing/Editing Skills:
- Excellent command of the English language and superior editing skills.
- Experience in creating and managing SEO-friendly content.
- Analytical Skills:
- Ability to interpret SEO data and analytics, providing actionable insights to improve performance.
- Project Management:
- Strong organizational and multitasking abilities, with experience in managing content calendars and editorial workflows.
- Communication Skills:
- Ability to effectively communicate complex SEO strategies to non-technical team members.
Preferred Qualifications:
- Experience in creating content for various formats (blog posts, social media, email, video, etc.).
- Knowledge of UX/UI best practices and how they relate to content structure and SEO.
- Familiarity with A/B testing and CRO (conversion rate optimization).
- Experience in local SEO and mobile optimization.
Key Competencies:
- Strategic thinking and problem-solving.
- Attention to detail and commitment to high-quality content.
- Ability to work both independently and collaboratively.
- Passion for staying ahead of industry trends and innovations in SEO.
Job Type: Full-time
Pay: From $72,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Life insurance
- Vision insurance
Schedule:
Experience:
- Facebook Advertising: 3 years (Required)
- Marketing: 3 years (Required)
- Media planning: 3 years (Preferred)
- PPC Campaign Management: 3 years (Preferred)
- Journalism: 3 years (Preferred)
Work Location: Remote
Job Type: Full-time
Pay: From $72,000.00 per year
Schedule:
- Monday to Friday
- Weekends as needed
Work Location: Remote
