Job Description:
JOB SUMMARY
The Copywriter will assist the Associate Editorial Director and work closely with Creative team members to hone and maintain brand voice and tone and contribute to the day-to-day ideating, content creation, and copywriting across School Reading Events (SRE). This work is inclusive of three brands: Book Fairs, Book Clubs, and Storyvoice.
As these brands grow and evolve in the ever-changing educational landscape, the Copywriter will play a crucial part in the creative discovery/learning/testing of three businesses. This massive effort requires deep thought-partnership and hyper-awareness of current and breaking trends, news, language, and the cultural zeitgeist, including understanding research and insights related to the Teacher audience and what happens in the classroom.
In addition to continuing to contribute to the incredible success of the Book Fairs business, the Copywriter’s efforts toward innovating new brand attributes, language, and messaging for Book Clubs, Storyvoice, and Scholastic Dollars—including ensuring each brand is distinct to consumers—will have an enormous long-term impact on the success of these brands and their impression in the marketplace.
The Copywriter will collaborate closely with the Creative Marketing team partners to brainstorm creative concepts and ensure there is synergy between copy, content, design, and UX across all SRE deliverables. They will also assist with the management and implementation of copy content tools and processes cross-functionally, and provide support to Editorial Team staff, contractors, and freelancers, as needed.
This position reports to the Associate Editorial Director, Marketing.
JOB RESPONSIBILITIES
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Assist the Associate Editorial Director and work closely with other members of the Editorial, Creative, and Marketing teams on day-to-day ideating, content creation, and copywriting across SRE.
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Workflow responsibilities primarily include, but are not limited to, copywriting for Direct Marketing, Site Content Marketing, Loyalty Management, Customer Experience and Journeys, and EComm for three brands: Book Fairs, Book Clubs, and Storyvoice.
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Strong collaboration on the brand work (innovation and maintenance) in response to educational trends and customer insights while ensuring that all three SRE brands are distinct from and complement each other. The Copywriter will play a key role helping to draft and track the communication our consumers need to delineate between these brands.
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Help with the management and implementation of copy content tools and processes cross-functionally, as well as provide support to Editorial Team staff, contractors, and freelancers, across SRE as needed.
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Work independently and in collaboration with Marketing, Project Management, Digital, and in particularly close concert with Creative Marketing (design, UX) partners to define strategy and creative for multimedia content across multiple customer touch points, with opportunities to flex into a senior Editorial stakeholder role.
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Stay up-to-date on book industry news and trends, the latest individual titles offered at Fairs, Clubs, and Storyvoice, and Book Fair host chatter via shared subscriptions to trade publications, internal communications from Product, and regular updates around our Closed Facebook Group.
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Actively seek out and share references, inspiration, and data points for creative approaches that are relevant and timely to our brand, the marketplace, and the zeitgeist.
JOB REQUIREMENTS
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Model communicator with excellent command of written language and an eagle eye for detail, as well as a strong appreciation for visual presentation and platform context
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Must have solid understanding of marketing language and the nuances of shifting writing voice for various audiences, with proven ability to write fresh, concise copy that drives action
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Continued curiosity of digital marketing best practices
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Ability to interpret analytics and apply research to make informed recommendations
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Proven self-starter with a great attitude and thoughtful point-of-view
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Top-notch organization, time-, and project-management skills, with an ability to think critically, communicate effectively, and work independently in a fast-paced remote environment
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Ability to anticipate and react seamlessly to strategy and initiative pivots
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Experience working within and collaborating with cross-functional teams at all levels, as well as third-party agencies and partners
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Strong desire to work for Scholastic and drive brand affinity
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Working knowledge of Microsoft-based software: Teams, Outlook, Docs, Sheets, Slides, and G Suite
Qualifications
REQUIRED EDUCATION AND EXPERIENCE
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Bachelor’s Degree or equivalent in Communications, Advertising/Marketing, Journalism, English or related Writing degree
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5+ years’ experience writing, editing, and proofreading in media, agency, and/or branded content environments, with a portfolio representing this background
The salary range for this position is $65,000 to $77,000 annual
Time Type:
Full time
Job Type:
Regular
Job Family Group:
Publishing
Location Region/State:
Florida
EEO Statement:
Scholastic is an Equal Opportunity Employer. Our policy is clear: there shall be no discrimination on the basis of race, religion, color, sex, pregnancy, national origin, marital status, sexual orientation, gender identity or expression, age, non-disqualifying physical or mental disability, or status as a disabled veteran or Vietnam veteran. Those factors shall not influence the determination of qualifications for a job or other opportunity within the company. Further, all personnel actions (such as compensation, tuition aid, benefits, transfers, promotions, and dismissals, company-sponsored training, social and recreational programs) shall be administered without discrimination.
EEO Scholastic Policy Statement
Pay Transparency Provision
