Content Writer

IBM • Full-time • New York, United States, US • 2w ago

Introduction

IBM Think is IBM’s omnichannel media and events hub, bringing together content that generates awareness, engagement, impact and new digital relationships with visitors and clients. We’re building a team of creators, writers, journalists and technologists who can help people better understand and successfully adopt emerging technologies. We’ll do this by producing exclusive, high-quality content—explainers, feature articles, thought leadership, industry news and analysis, podcasts, newsletters, tutorials, demos and more—that help visitors make sense of new technologies and new ways or working, and connect them to ways IBM can help.

Your Role And Responsibilities

IBM Think is IBM’s omnichannel media and events hub, bringing together content that generates awareness, engagement, impact and new digital relationships with visitors and clients. We’re building a team of creators, writers, journalists and technologists who can help people better understand and successfully adopt emerging technologies. We’ll do this by producing exclusive, high-quality content—explainers, feature articles, thought leadership, industry news and analysis, podcasts, newsletters, tutorials, demos and more—that help visitors make sense of new technologies and new ways or working, and connect them to ways IBM can help.

As a Content Writer, you’ll be responsible for producing high-quality, engaging content that answers questions and furthers interest in technical and business topics relevant to IBM products and services. Reporting to the Editorial Team Lead, your primary responsibilities will be to

Produce a variety of content—explainers, feature stories, interviews, blogs, email copy and more—on a regular schedule (e.g. one page or item per week)
Collaborate with product managers, digital strategists, subject matter experts (SMEs), salespeople and search engine optimization (SEO) analysts to pitch and develop content that resonates with business and technical audiences and meets them where they are in their buyer journey
Work on multiple content projects simultaneously
Learn and observe IBM style and content standards across all content

Required Technical And Professional Expertise

Bachelor’s degree in journalism, advertising, English or related field.
0-2 years’ experience as a writer, editor or contributor for an IT or business publication, or for a creative agency servicing IT industry clients (with writing samples).
General understanding of IT concepts, particularly in the areas of AI, data management, digital automation and cloud computing.
Strong research and storytelling skills.
Experience interviewing IT industry experts and practitioners.

Preferred Technical And Professional Experience

Familiarity with content management systems (especially Adobe Experience Manager).
Experience producing derivative promotional content (video scripts, emails, social media).