Freelance Pets Editor (ParadePets, PetHelpful

The Arena Platform Inc • Full-time • Remote (New York, New York State, United States) • $30 - $35 / hour • 6d ago

Job Title: Freelance Pets Editor (ParadePets, PetHelpful, and PawNation)

Employment Type: Contract (40 hours per week)

Location: Remote USA

First Look:

The Arena Group’s Lifestyle Vertical is seeking a highly motivated and experienced Freelance Pets Editor to join our dynamic team and play a crucial role in growing our pets content across ParadePets, PetHelpful, and PawNation. This is an exciting opportunity for a passionate pet lover with a strategic mindset for digital content pageview growth. The ideal candidate will be a seasoned editor with a proven track record of assigning high-quality, SEO-optimized, and referral-driven articles that engage readers and drive traffic. As Pets Editor, you will be responsible for managing the content pipeline, collaborating with writers, and contributing to the overall growth strategy of our pet brands.

The Arena Group’s expected hourly pay range for this position is currently $30 - $35. We are seeking candidates that are available for forty hours per week. Actual salaries will vary based on multiple factors including education, experience and other factors permitted by law.

What You’ll Do:

Content Assignment & Management: Assign and manage a high volume of pet-related articles, both short and long lead, to freelance writers, ensuring they meet quality standards, deadlines, and SEO requirements.
SEO & Referrals Focus: Ensure all assigned content is optimized for search engines and designed to attract traffic from key referrers such as Yahoo, MSN, and Google Discover.
Headline Optimization: Craft compelling and click-worthy headlines that maximize engagement and traffic.
Strategic Planning: Collaborate with the Lifestyle Director to develop and implement monthly, weekly, and daily content calendars aligned with overall growth goals.
Traffic Growth: Actively contribute to strategies that drive traffic growth across the pet verticals.
Writer Management: Provide clear briefs and constructive feedback, and maintain strong relationships with freelance writers.
Industry Awareness: Stay up to date on the latest trends, news, and best practices in the pet industry and online content.
Performance Monitoring: Track and analyze content performance to identify opportunities for improvement and optimize future assignments.

What You’ll Bring:

Proven experience and demonstrable authority in creating and assigning pet-related content for online publications.
A strong understanding of SEO principles and best practices for driving organic traffic.
Expertise in crafting engaging and click-worthy headlines.
Experience growing traffic via referrers like Yahoo, MSN, and Google Discover.
Excellent editorial judgment and attention to detail.
Strong organizational and time management skills, with the ability to manage multiple projects simultaneously.
Excellent communication and interpersonal skills.
Passion for pets and a deep understanding of the pet industry.
Comfortable working in a fast-paced, deadline-driven environment.
Familiarity with content management systems (CMS).
Experience with analytics tools (e.g., Google Analytics).
Existing network of freelance pet writers.
Bachelor’s degree in journalism, communications, or a related field (preferred).

About Us:

The Arena Group (NYSE American: AREN) is an innovative technology platform and media company with a proven cutting-edge playbook that transforms media brands. Our unified technology platform empowers creators and publishers with tools to publish and monetize their content, while also leveraging quality journalism of anchor brands like TheStreet, Parade, Men’s Journal and Athlon Sports to build their businesses. The company aggregates content across a diverse portfolio of brands, reaching over 100 million users monthly. Visit us at thearenagroup.net and discover how we are revolutionizing the world of digital media.

The Arena Group is an equal opportunity employer committed to fostering an inclusive environment. We do not discriminate against any employee or applicant for employment on the basis of age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, status as a protected veteran, or any other protected status in accordance with applicable law. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.