Overview:
IDC is looking for a Content Marketing Manager to own content initiatives that amplify our brand narrative, drive engagement, and fuel demand across diverse audiences.
As a key member of our marketing team, you’ll be responsible for creating and curating compelling content that aligns with the buyer's journey, showcases customer wins, and strengthens our brand presence. You’ll thrive in a highly cross-functional role with your ability to transform inputs such as audience insights, product messaging, business goals, and performance data into impactful, actionable content. With your keen sense for melding stories with business value, you’ll use your exceptional writing skills, modern AI-based techniques, and outside resources to produce creative and authentic assets at scale.
We will consider remote candidates from an approved US or Canada location.
Recruitment Fraud Notice: IDG/IDC would like to inform you that we conduct our formal communications via corporate email, our Applicant Tracking System iCIMS, LinkedIn messaging, or directly by phone. We do not use any other platform (including Telegram, WhatsApp, Signal, text, instant message, etc.) to communicate with prospective candidates. If you receive any communication outside of our formal communications channels, please ignore it and block the sender or caller. In addition, we do not ask candidates to provide sensitive personally identifiable information such as bank account or social security numbers. If you have been contacted by someone claiming to represent a job offer, please report it as potential job fraud to law enforcement.
Responsibilities:
- Develop and maintain compelling messaging frameworks that provide strategic direction for content creation across all stages of the customer journey.
-
Deliver content that supports brand awareness and demand generation, ensuring alignment with the buying journey and market trends.
-
Create high-quality, diverse content types, such as blogs, whitepapers, podcasts, case studies, videos, social, and digital materials that drive full-funnel engagement and target our ICPs.
-
Support IDC’s content calendar and editorial review process to align key company initiatives and ensure consistency of voice and messaging.
-
Utilize AI-based tools and methodologies to scale and accelerate content creation processes, ensuring credibility and brand authenticity.
-
Collaborate with performance and product marketing teams, sales, and IDC's research community to ensure strategic alignment and cohesive messaging.
-
Manage project deliverables with external agencies and freelancers.
Consistently monitor KPIs to assess content effectiveness and optimize engagement.
-
Qualifications:
- 8+ years of experience in content marketing, with a track record of driving successful strategies for B2B audiences.
-
Bachelor's degree in Marketing, Communications, Journalism, or a related field.
-
Experience in technology, market research, or data industries is ideal.
-
Exceptional writing and editing skills, with a keen eye for detail and a strong understanding of brand voice.
-
Demonstrated experience leveraging AI to craft, scale, and optimize content planning and creation processes.
-
Proven ability to manage projects and positively influence cross-functional teams, ensuring quality work gets done in a timely manner.
About IDC: International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,300 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. For 50 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company
IDC is an Equal Opportunity Employer. Applicants and employees are considered for positions and are evaluated without regard to mental or physical disability, handicap, race, color, religion, gender, gender identity and expression, ancestry, national origin, age, genetic information, military or veteran status, sexual orientation, marital status or other categories protected by law.
At IDC, we are committed to fair and equitable pay practices. We pay our employees equitably for their work, commensurate with their individual skills and experience. Salary range and additional compensation, including discretionary bonuses and incentive pay, are determined by a rigorous review process. This process considers the experience, education, certifications, and skills required for the specific role, equity with similarly situated employees, as well as employer-verified US region-specific market data provided by an independent 3rd party partner. The expected total annual compensation, depending on location and experience, is between $xx and $xx and is inclusive of base salary and variable compensation (if applicable).
