We are seeking a proactive and organized PR & Influencer Marketing Associate to support our marketing teams. This position is ideal for a graduate or early-career professional looking to gain hands-on experience in public relations, influencer management, and event coordination in the fashion and accessories sector.
Key Responsibilities
PR Agency Liaison:
- Assist with day-to-day communication between the brand and external PR agencies.
- Support the creation and distribution of press releases, product samples, and brand assets.
- Maintain media lists, track coverage, and help compile regular PR reports.
Influencer Management:
- Research and identify suitable influencers for campaigns based on brand criteria.
- Coordinate gifting, product seeding, and collaboration logistics.
- Track and record influencer content, engagement, and campaign performance.
- Help manage influencer contracts, communication, and database.
Event Planning Support:
- Assist the marketing team in organizing small-scale events (e.g., influencer brunches, press previews, pop-ups).
- Handle venue research, vendor communication, guest list compilation, and RSVP tracking.
- Support onsite event execution and post-event reporting.
General Administration:
- Help manage project timelines, budgets, and status documents.
- Support with presentations, image selection, and documentation for internal/external meetings.
- Monitor industry press and competitor activity as needed.
Ideal Candidate Profile
- Recent graduate or up to 2 years’ experience in marketing, PR, communications, or related field.
- Excellent written and verbal communication skills.
- Highly organized and detail-oriented with the ability to manage multiple tasks.
- Interest in fashion, social media, and/or consumer brands.
- Proficient with Microsoft Office and familiar with major social media platforms.
- Positive, collaborative attitude and willingness to learn.
