Search Engine Optimization Manager

Adecco • Contract • Remote (San Francisco, CA, US) • 1w ago

You will be working on Research on web pages, research in AI engines and Google on user questions and what content is being cited.

Must have skills: Web research, familiarity with AI engines

Teachable skills: Slack value proposition, partnerships messaging

Optional skills: comms, promotions, affiliate marketing

KEY RESPONSIBILITIES

Developing and executing Digital PR strategies:

Cultivating high-quality citations and brand mentions: Proactively create a backlog of relevant opportunities for promotion from relevant publications and websites through engaging content creation and strategic outreach.
Online reputation management: Monitor online mentions and social media conversations to track brand sentiment and respond effectively to manage and enhance brand reputation.
AI engine and search audits: Integrate optimization best practices into digital PR campaigns and content to improve online visibility.
Performance monitoring and reporting: Use digital analytics tools to track the effectiveness of campaigns, measure key performance indicators (KPIs), and refine strategies based on data-driven insights.
Collaboration: Work closely with internal teams (marketing, content, SEO, etc.) to ensure digital PR efforts align with broader marketing and communication objectives.
Stay up-to-date with industry trends: Continuously monitor changes in search engine algorithms, digital media trends, and best practices to adapt strategies accordingly.

Skills and Experience Required

Strong communication skills: Excellent written and verbal communication skills for crafting compelling content, media outreach, and internal/external communication.
SEO knowledge: A solid understanding of SEO principles, including keyword research, on-page and off-page optimization, and technical SEO elements.
Analytical skills: Ability to interpret data from analytics tools (e.g., Google Search Console) to assess campaign performance and inform future strategies.
Digital proficiency: Adeptness with digital platforms, content management systems, social media tools, and other relevant digital technologies.
Strategic thinking and planning: Capacity to develop and implement effective digital PR campaigns aligned with business goals.
Relationship building and networking: Proven ability to build and maintain relationships with media, influencers, and other stakeholders.
Project management skills: Ability to oversee projects from conception to completion, manage timelines, and meet deadlines.
Crisis management skills: Ability to handle sensitive situations and manage brand reputation effectively under pressure.