About Fleur du Mal
Fleur du Mal is a luxury lingerie, ready-to-wear brand founded by Jennifer Zuccarini in 2012. Its name, derived from the title of a collection of poems by Charles Baudelaire, speaks to the unique duality of its spirit.
Fleur du Mal takes a fashion approach to lingerie and applies a lingerie language to fashion. Its products are delicate and sophisticated, using luxury fabrics like French Leavers lace and bespoke embroideries crafted by world-class artisans.
Zuccarini is constantly thinking about the emotion attached to lingerie, and her goal is to create
products that make women of all ages and sizes feel their best while getting dressed and undressed. She understands that if a woman feels powerful and seductive in her undergarments, it can transform the way she moves through the world.
The Role
We are seeking an E-Commerce Merchandising Manager to elevate our online shopping experience, drive revenue, conversion and AOV, and ensure our digital storefront reflects the brand’s unique DNA. The ideal candidate is a results-oriented, data-driven, organized, and fashion-forward merchandising expert with a passion for luxury and lingerie.
Key Responsibilities:
Site Merchandising
• Manage the merchandising strategy and execution on fleurdumal.com, ensuring the site
is visually compelling and optimized for revenue and conversion.
• Manage product launches, seasonal updates, and collections to align with sales,
marketing and brand priorities.
• Ensure all site assets including video, images, and copy are fully optimized for site
performance and speed.
• Continuously refine the product categorization, sorting logic, and filtering options to
enhance navigation and discoverability.
• Collaborate with the creative team to ensure product images, videos, descriptions, and
styling reflect the brand’s luxury aesthetic.
Merchandising Performance Analytics
• Analyze product and asset performance using Google Analytics, Shopify data, Triple Whale, and merchandising tools to optimize the merchandising and maximize revenue.
• Track sell-through rates, conversion trends, and AOV, adjusting merchandising strategies accordingly.
• Identify bestsellers and underperforming products, making recommendations for markdowns, restocks, or exit strategies.
• Partner with SVP to roll-out advanced personalization strategies on-site based on customer segmentation.
• Analyze site sales and content performance based on customer segment.
• Monitor competitors and industry trends to inform product and promotional strategies.
Product Content Integration
• Partner with marketing and creative teams to ensure product stories align with brand campaigns, influencer collaborations, and editorial content.
• Strategize and execute promotional events, sales, and exclusives, ensuring proper merchandising execution.
• Work with digital marketing teams to align site merchandising with paid ads, email, and
social media campaigns.
A/B Testing
• Partner with the SVP of E-Commerce and Tech agency to recommend and implement CRO and A/B testing.
• Analyze lift in core KPIs, including conversion and AOV.
Cross-Functional Collaboration
• Partner with the creative and email/SMS teams to ensure assets are delivered on time and landing pages are merchandised to maximize email and SMS revenue.
• Liaise with the planning teams to ensure stock levels support digital sales initiatives.
• Work with customer service teams to understand pain points and enhance the online experience.
Qualifications & Skills
• 4-6 years of e-commerce merchandising experience in luxury fashion, lingerie, or intimate apparel.
• Highly analytical and data-driven, with the ability to distill data into actionable insights.
• Experience with Shopify Plus.
• Experience with merchandising tools like Search Spring, Algolia, or other online merchandising tool.
• Fluent in GA4, heat mapping tools, and A/B testing.
• Prior experience with Airtable preferable.
• Passion for lingerie, fashion, and the luxury digital experience.
• Ability to balance data-driven decision-making with creative brand storytelling.
• Exceptional attention to detail and ability to thrive in a fast-paced, growing brand environment.
Why Join Fleur du Mal?
• Work with a fast-growing luxury brand at the forefront of digital innovation.
• Collaborate with a creative, dynamic team that values both artistry and analytics.
• Competitive salary, benefits, and growth opportunities in e-commerce and fashion.
Salary: $90,000 Annually
Location: Soho, New York
