Job Title: Marketing & Social Media Manager (NYC)
Reports To: SVP Brand & Creative
Job Overview:
The Madison Melle Agency is seeking a creative and strategic Marketing & Social Media Manager to lead internal and client-facing marketing initiatives across digital and social platforms. This role is ideal for someone who blends strong brand instincts with a deep understanding of the social landscape — from content calendars and campaign strategy to platform trends and community building. This role is full-time in our New York City office.
The ideal candidate is based in and thrives in a fast-paced, highly collaborative agency environment. They are equally comfortable crafting compelling captions, ideating campaigns, analyzing performance metrics, and showing up to industry activations or on-site client content shoots.
Key Responsibilities:
· Own and manage content calendars for agency and client social channels (Instagram, TikTok, LinkedIn, etc.)
· Develop and execute integrated marketing strategies across social, email, and digital platforms
· Collaborate with design and strategy teams to produce best-in-class visual and written assets
· Write platform-native, on-brand copy for posts, emails, stories, and campaign launches
· Track analytics, compile performance reports, and optimize based on data insights
· Conduct social listening and trend research to inform content strategy
· Oversee influencer and partnership activations from outreach to content delivery
· Coordinate event-based or on-location social coverage, including content capture support
· Draft case studies, marketing decks, and campaign wrap-ups that showcase ROI and storytelling
· Help shape the agency’s marketing voice and brand presence across channels
Qualifications & Character Traits:
· 3–5 years of experience in social media management, digital marketing, or brand strategy
· Deep knowledge of social platforms, trends, and algorithm behavior
· Excellent writing skills with a strong editorial voice and attention to detail
· Proficient in tools such as Later, Sprout Social, Mailchimp, Google Analytics, Canva, Adobe Suite
· Experience in hospitality, lifestyle, or luxury verticals preferred
· Enthusiastic, trend-aware, and proactive in bringing creative ideas to the table
· Confident presenting strategy, performance insights, and creative concepts
· Comfortable attending NYC-based shoots, activations, and hybrid meetings
· Highly organized, self-starting, and solutions-oriented
· Bachelor’s degree in Marketing, Communications, or related field
The Madison Melle Agency is proud to be an equal opportunity employer.
