Content Marketing Assistant

accelerate360 • Full-time • Remote (New York, New York State, United States) • $45k / year • 3d ago

Content Marketing Assistant

McClatchy Media , the Publisher of Us Weekly, InTouch, Women's World and First for Women, is looking for a Content Marketing Assistant who will report to the Senior Director, McClatchy Lifestyle and Entertainment, Special Interest Publications

This position requires an analytical individual that can assist in building and monetizing consumer demand, across our entire portfolio.

This position is involved in planning, executing, and evaluating newsstand marketing campaigns across online and off-line channels. With direct marketing at its core, candidates are also expected to assist with strategic initiatives and day-to-day marketing activities for driving newsstand sales and managing our online storefront.

SUMMARY OF RESPONSIBILITIES

Develop and Execute Marketing Strategies: Assist newsstand team in creating comprehensive marketing plans and strategies to drive brand awareness, customer engagement, and sales growth.

Brand Management: Maintain and enhance the company's brand image, ensuring consistency across all marketing materials and communications.

Liaise with the finance team to process and ensure timely payments to external editorial teams, retail partners and other third-party vendors.

Performance Tracking & Reporting: Update and distribute weekly/monthly performance reports to senior management, monitor, analyze, and report on the performance of marketing campaigns using key performance indicators (KPIs) to assess effectiveness and optimize future campaigns; source specific P&L reporting.

Collaboration with cross-functional teams (Production, Editorial, Finance and Fulfillment) to ensure integration of objectives, strategy, and execution.

Online Shop Product Management: Weekly management of online magazine store and eCommerce product information platform, including overseeing product listings, updates, and ensuring accurate content. Additionally, manage products and maintain relationships with smaller publication partners to ensure seamless collaboration and consistent product

Market Research and Analysis: Conduct market research to identify trends, customer preferences, competitive landscape, and opportunities for growth.

Content Creation and Campaign Management: Oversee the creation of content for various marketing campaigns across different channels (social media, email, digital ads, etc.).

Partnerships and Collaborations: Develop relationships with external partners, influencers, and agencies to drive marketing initiatives and expand reach.

Customer Feedback and Insights: Gather customer feedback through surveys, reviews, and other channels to continuously improve products, services, and marketing strategies.

Competitive Analysis: Stay updated on industry trends and competitor activities to ensure the company remains competitive and innovative in the market.

REQUIREMENTS, RESPONSIBILITIES & GOALS