Here’s a revised version of the job description with a stronger focus on Instagram, engagement, and conversions—plus clarification that the owner will film:
Job Title: Instagram Content Strategist
Location: Remote (U.S. preferred)
Employment Type: Part-Time or Contract
Reports To: Founder
About Hello Clio:
We’re known for our signature Kindle belt bags and accessories designed to help readers romanticize their everyday lives. We’re growing fast—and building a community as stylish, thoughtful, and obsessed with their TBR pile as we are.
About the Role:
We’re looking for a strategic, trend-savvy Instagram Content Strategist to help us grow our audience, increase engagement, and drive conversions. You’ll plan out the content calendar, come up with post and Reel concepts, and write the captions—our founder will handle filming. You bring the ideas; we’ll bring them to life.
What You’ll Do:
- Develop a strategic Instagram content calendar focused on engagement, growth, and conversions
- Create high-performing content ideas that align with trends, brand voice, and product launches
- Write scroll-stopping captions, CTAs, and hooks for Reels and posts
- Analyze performance weekly and suggest tweaks to improve reach and results
- Help translate brand campaigns, product launches, and seasonal moments into creative, shareable content
- Stay plugged into Instagram trends and the bookish/ecomm creator space to keep content fresh and relevant
- Occasionally provide story ideas or swipe graphics to support content
What We’re Looking For:
- 2+ years of experience in Instagram content strategy, preferably for lifestyle or ecommerce brands
- Deep understanding of what performs well on Reels and Feed (hooks, pacing, formatting)
- Strong writing skills with a witty, warm, brand-friendly tone
- A strategic mindset—someone who can create content that not only looks good but sells
- Familiarity with the bookish world, romanticizing routines, or niche aesthetic brands is a big plus
- Organized, collaborative, and full of ideas
Why You’ll Love It:
- Flexible, remote role with a supportive founder who’s hands-on with content
- Creative freedom to shape a fast-growing brand’s Instagram presence
- Opportunity to turn followers into a devoted, bookish community
- Potential to grow with the brand as we scale
Job Types: Part-time, Contract
Pay: $50.00 - $100.00 per day
Work Location: Remote
