About Us
Very Great is a digitally-native consumer product platform and holding company, growing a family of real, crave-worthy brands for a new generation. Based in New York City, Very Great is powered by a technology-enabled growth infrastructure that spans supply chain, creative, marketing, and sales, all designed to rapidly develop, launch, and scale modern consumer product brands. The current family of brands includes W&P, Courant, and Wild One.
About the Role
We’re seeking a highly creative and self-motivated Social Media Manager to drive our content strategy, own the social media calendar, manage our social channels, and make thumb-stopping content for our brand campaigns, key moments, and product launches.
If you're highly organized and an expert at engaging an audience and leaving them craving more, then this is your time to shine! The ideal candidate is tapped into the zeitgeist and digital trends, and has a deep enthusiasm for brand storytelling and social strategy.
This role reports to the Director of Brand Marketing and is based in NYC.
Responsibilities
- Support Very Great brands’ (Wild One, W&P, and Courant) content strategy across existing social channels for brand campaigns, product launches, key product moments, and evergreen activations.
- Manage day-to-day social media channels (Instagram, Facebook, TikTok, and emerging channels), including planning the content calendar, writing copy, scheduling, posting, community management, and preserving brand voice, tone, and aesthetic.
- Be a trailblazer in the world of social media by fearlessly experimenting with different content strategies on ever-evolving platforms. Your finger will be on the pulse of the latest trends and viral sensations, finding innovative ways to shape our brand's online presence and leave a lasting impact.
- Ability to self-produce, capture, and edit content when needed—from tips and tricks to hilarious antics, your creative storytelling techniques will keep our audiences hooked and solidify our brand's position in the spotlight.
- Identify and catalog strong organic UGC for the team to use across all channels.
- Manage and source compelling paid UGC creators, expertly briefing them to produce captivating content that enriches and elevates our ever-growing content library.
- Engage with community members through tagged posts, direct messages, comments, and synergistic content.
- Respond to inbound influencer and brand partnership inquiries sent through social.
- Own the realm of social analytics, analyzing content performance with a discerning eye. You'll track audience growth and engagement, leveraging these invaluable insights to make data-driven decisions and adjust our strategies as needed.
About You
- 3-5 years of relevant experience in marketing, social media management, and/or influencer management.
- Demonstrated history of managing and growing social media accounts (personal or brand).
- Strong time management, handling multiple projects, and meeting deadlines without compromising quality.
- Deep understanding and passion for social media strategy, the digital landscape, and staying up-to-date with the latest trends and techniques.
- Creative mind with an elevated eye for detail and design.
- Strong copywriting skills and understanding of how to translate brand vision and tone of voice into compelling social copy.
- Proficient in video editing, transforming raw footage into polished masterpieces using tools such as CapCut or Adobe Premiere.
- Dynamic and charismatic performer, equally comfortable in front of and behind the camera.
- Willingness to learn on the job, be flexible, ask questions, and be a team player.
- Enjoy working with a small team with exposure to several parts of the business.
- Bonus: Has a dog!
Very Great is an Equal Opportunity Employer and does not discriminate against applicants based on race, religion, color, disability, medical condition, legally protected genetic information, national origin, gender, sexual orientation, marital status, gender identity or expression, sex (including pregnancy, childbirth or related medical conditions), age, veteran status or other legally protected characteristics.
Thanks for applying! We're excited to connect!
