About Branch
Branch is shaking up the $46B office furniture industry to create an office experience for the 21st century: easy, affordable and flexible so you can sit down (or stand) and get to work.
We're based in NYC and backed by the investors behind household brands like Quip, Caraway and Peloton. Our founders arrive with experience in partnerships, real estate acquisitions and venture building at leading real estate companies like Oxford Properties, SL Green and Redfin.
We’re an ambitious group of problem solvers innovating across software, design and logistics, and we’re looking for entrepreneurial teammates who like a challenge.
The Role
Branch is looking for a creative and driven Social Media Specialist to lead our social media and influencer marketing efforts. This isn’t your average social media marketing gig: you’ll have the challenge and opportunity to build community for an outwardly conventional product category that actually makes a huge difference in people’s lives. Most knowledge workers spend more hours every day using office furniture than almost any other product in their lives, and they have an enormous impact on our productivity, health and well-being. You’ll highlight ideas that reflect these themes and resonate with our daily experience—from work culture, interior design and productivity tips to advice on building focus, posture and wellness at work.
The role is equal parts strategy, creative storytelling and relentless data-driven execution: you’ll shape the way our brand shows up on a variety of key platforms, own the creation of content that informs, entertains, and inspires the audiences unique to each platform, and iterate rapidly based on data and results. From short-form video to delightfully designed static posts, you’ll produce content and manage influencer partnerships that grow our audience and strengthen our community of design-forward, productivity-loving customers.
The ideal candidate for this role brings a full-spectrum marketer’s mind spanning creative excellence across content and brand identity along with rigorous measurement and execution. You’ll report to our Director of Growth and work cross-functionally with product, creative, and marketing teams to bring fresh ideas to live. This is a unique opportunity to shape a category-leading content program at a high-growth startup where your work will have immediate visibility and impact.
Day To Day
- Drive both growth and loyalty through social—you understand how to create content that attracts new audiences and builds deeper relationships with existing ones. You think about how social fits into the broader funnel, with a balance of acquisition-focused storytelling and campaign consistency that fosters long-term engagement
- Own end-to-end publication of content across our key social channels—Instagram, TikTok, Pinterest, Twitter, LinkedIn, and Reddit—with a sharp eye for detail, speed, and storytelling that drives engagement and growth
- Maintain and optimize a strategic content calendar, ensuring timely coordination of product launches, influencer go-lives, seasonal moments, and evergreen content
- Actively experiment with new formats, content angles, and platform-native trends, constantly testing what works and pushing the creative envelope to keep our brand fresh and relevant
- Show up on set and on camera—you’re excited to shoot, produce, and occasionally be in high-quality video content that’s brand-right, elevated, and built to perform
- Design and build social-first assets using tools like Canva or Figma—balancing brand consistency with innovation and creativity
- Lead influencer partnerships from scouting to outreach to performance tracking, with an eye for creators who align with our brand and can deliver both quality content and business impact
- Track results religiously—you’re motivated by metrics like follower growth, engagement, video views, click-through rates, and revenue. You measure what works, learn fast, and pivot with purpose
- Document what you do and how you do it, building playbooks, processes, and workflows that scale—because you know great social is part creativity, part organization, and part systems
- Collaborate cross-functionally with product, growth, and creative to ensure our social presence ladders up to big-picture goals and reflects what’s happening across the business
What We’re Looking For
- 1-3+ years of experience in social media or content marketing with a proven track record of driving traffic, engagement and conversion
- A natural storyteller with a sharp eye for design and detail – you know what great content looks and sounds like.
- Comfortable creating content from scratch and bringing ideas to life independently
- Deep knowledge of platform best practices and how to tailor content to different audiences and formats.
- Confident communicator who can represent that brand voice, manage relationships, and work across teams.
- Analytical and curious – you use data to refine your work and spot patterns to improve performance.
- Organized and self-motivated – you thrive when you have ownership and room to run.
- A desire to build strong relationships with influencers and corporate partners that prioritize quality audience alignment over transactional partnerships
Bonus Points
- Proficiency in SEO best practices and keyword research to inform a mix of objective-based blog content ideas
- Basic knowledge of HTML and CSS
- Previous experience at a DTC company or agency
- A love for furniture, productivity and the built environment
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