Product Marketing Manager

Everbridge • United States • 2w ago

Everbridge is seeking a dynamic and experienced Product Marketing Manager to help drive market awareness and adoption of our leading critical event management solutions. In this key role, you will work with Sales, Product Management, Sales Enablement, Marketing Communications, and Demand Generation to drive differentiated positioning, messaging and associated programs that generate demand and driving selling success for our Digital Operations and Business Continuity Management products.

We’re looking for someone who understands B2B buying cycles in the large enterprise and has a passion for helping keep people safe and organizations running. You will be directly contributing to our corporate strategic goals and marketing initiatives.

What you'll do:

The successful candidate will thrive in a fast-paced environment and will enjoy working for an exciting and innovative business
Developing and communicating the product proposition for customers, prospects and partners
Develop the product marketing toolkit including product collateral, sell sheets, buyer persona profiles
Work closely with the sales team to help overcome objections – producing content to support specific issues
Develop product demo videos, presentations and diagrams to support marketing and sales goals
Competitor research to help define positioning and differentiation
Responsibility for go-to-market planning and product launches to multiple audiences including prospects, customers and partners
Support thought leadership activities and industry analyst engagement
Generate reports and content for whitepapers, articles and blogs

What you'll bring:

4-6 years of experience working in a fast-paced, high-tech marketing environment
Prior experience in product marketing, marketing or selling at a B2B software and services (SaaS) company
Ability to establish and manage priorities and drive projects to completion
Ability to engage & appreciate the needs of different audiences and different levels of seniority
4-yr college degree in Business, Marketing, Communications, Writing, or related field
Experience in the Digital/IT Operations, DevOps/ITSM space
Understanding of or experience with Business Continuity Management and Planning space
Ability to understand and articulate solutions for complex business challenges
Curious and resourceful problem solver
Strong writing and oral presentation skills
Proficient in PowerPoint and Excel

The reasonably estimated salary for this role at Everbridge ranges from $94,000 - $130,000 and may also include variable compensation. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. In addition, Everbridge offers a wide range of best in class, comprehensive and inclusive employee benefits for this role including healthcare, dental, parental planning, and mental health benefits, disability income benefits, life and AD&D insurance, a 401(k) plan and match, paid time off, and fitness reimbursements.

About Everbridge

Everbridge empowers enterprises and government organizations to anticipate, mitigate, respond to, and recover stronger from critical events. In today’s unpredictable world, resilient organizations minimize impact to people and operations, absorb stress, and return to productivity faster when deploying critical event management (CEM) technology. Everbridge digitizes organizational resilience by combining intelligent automation with the industry’s most comprehensive risk data to Keep People Safe and Organizations Running™. For more information, visit www.everbridge.com, read the company blog, and follow on Twitter. Everbridge… Empowering Resilience

Everbridge is an Equal Opportunity/Affirmative Action Employer. All qualified Applicants will receive consideration for employment without regard to race, creed, color, religion, or sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.

Related Jobs

Marketing Manager

S.C.I. Roofing and Construction • Full-time • Monroe, Georgia, United States • $60k - $80k / year • 1d ago

Content Marketing Manager Content marketing content optimization

1d ago

Apply

Digital Marketing Strategist

Simply Organic Beauty • Full-time • St. Petersburg, FL, US • 2d ago

Content Marketing Manager

2d ago

Apply

Social Media & Content Marketing Intern - Beauty & Skincare

Dolce Skincare • Part-time • Remote (New York, United States, US) • 2d ago

Content Marketing Manager Content marketing social media social media manager content optimization ads

2d ago

Apply

Online Marketing Manager

My Flooring Guy • Contract • Remote (United States) • $1k - $2k / month • 2d ago

Content Marketing Manager Content marketing content optimization

2d ago

Apply

Content Marketing Specialist

Diamond Drugs, Inc. • Full-time • Indiana, Pennsylvania, United States • $37.28k - $59.10k / year • 2d ago

Content Marketing Manager Content marketing content optimization

2d ago

Apply

Content Creator & Marketing Coordinator

US Door & More Inc. • Full-time • Tampa, Florida, United States • $45.46k - $48.32k / year • 3d ago

Content Marketing Manager content creator Content marketing content optimization content

3d ago

Apply

Marketing Manager

Seeing with Your Heart • Part-time • Remote (United States) • $30 - $40 / hour • 3d ago

Content Marketing Manager Content marketing content optimization

3d ago

Apply

Marketing Manager, SEO, Amazon Flex

Amazon • Full-time • New York, NY, US • $98.20k - $179.60k / year • 4d ago

Content Marketing Manager SEO Content marketing content optimization SERP On-page SEO Off-page SEO Technical SEO

4d ago

Apply

Marketing Manager

Captain Benjamins • Full-time • Myrtle Beach, South Carolina, United States • $50k / year • 4d ago

Content Marketing Manager Content marketing content optimization

4d ago

Apply

Marketing Content Strategist

Franciscan Missionaries of Our Lady Health System • Full-time • Baton Rouge, LA • 4d ago

Content Marketing Manager content strategist Content marketing content strategy content optimization Video content strategy Visual content strategy

4d ago

Apply