Company Information:
Launched in early 2020, Teremana Tequila is an ultra-premium, small-batch tequila founded by Dwayne ‘The Rock' Johnson. It is crafted at Destileria Teremana de Agave in the highest peaks of the Jalisco highland mountains with three expressions: Blanco, Reposado, and Añejo. Made from 100% fully mature Blue Weber Agave slow roasted in small traditional brick ovens and distilled in handmade copper pot stills, Teremana is one of the most awarded tequila brands in the world. Teremana has a simple goal; to create a high-quality, responsibly sourced tequila that is accessible by everyone to enjoy. To date, Teremana is one of the fastest-growing spirits brands in the world, reaching almost a million 9L cases sold in the rolling 12 months, faster than any other spirits brand in history.
Teremana loosely translates as ‘spirit of the earth'. The Latin word ‘terra' meaning earth, and the Polynesian word ‘mana', meaning spirit. Teremana stands for taking care of what and whom we love. From taking care of the land where we source our agave, to the painstaking process of creating our tequila, to the people we work and spend time with.
Learn more about Teremana: http://www.teremana.com/
Select trade press coverage:
Just Drinks- https://www.just-drinks.com/interviews/dwayne-is-i...,
The Spirits Business- https://www.thespiritsbusiness.com/2022/01/the-big...
Position Summary:
As a Social Media & Influencer Marketing Intern, this position will play a pivotal role in supporting Teremana Tequila's social media and digital marketing efforts. The intern will be responsible for assisting with a variety of tasks, including keeping the team updated on the latest social media trends, supporting day-to-day social community management, identifying and vetting influencers for campaigns, and helping execute initiatives within our influencer ambassador program. Additionally, they will contribute to ongoing web and digital marketing projects, providing valuable experience while helping us meet our marketing goals for the summer into holiday.
Key Responsibilities:
- Trend Monitoring: Stay updated on the latest trends in social media to work with the social team on opportunities for the brand.
- Social Media Support: Assist with the day-to-day management of our social media accounts, including content publishing, community engagement, and performance tracking
- Influencer Identification & Vetting: Help identify potential influencers and brand ambassadors for our campaigns, conducting research on their engagement and overall brand alignment
- Influencer Ambassador Program: Contribute to the management and execution of projects related to our influencer ambassador program, including communication, outreach, and campaign execution
- Digital Marketing Projects: Assist with various web and digital marketing projects, from creating engaging content to tracking metrics and optimizing strategies
- Collaboration: Work alongside the marketing and content teams to brainstorm, collaborate, and implement campaigns and initiatives across multiple channels
- Final Project: Candidates will be provided a final project relevant to the brands' goals/initiatives, and have an opportunity to present to senior leadership at the end of the internship
Requirements
Skills and Attributes Desired:
- Digital Savvy: A strong understanding of various social media platforms (Instagram, TikTok, YouTube, etc.), with the ability to monitor trends and engage with the digital landscape
- Excellent Communication Skills: Comfortable communicating with influencers, teammates, and other stakeholders clearly and professionally
- Research-Oriented: Ability to conduct thorough research and analysis, particularly in identifying influencers and understanding their impact on target audiences
- Creative: Ability to think creatively about social media content, digital campaigns, and influencer marketing initiatives
- Detail-Oriented: Capable of managing multiple projects simultaneously while paying attention to the finer details
- Team Player: Willing to collaborate with others, share insights, and adapt to changing priorities
Additional Information:
- Age: Must be 21+
- Duration: This program will start 6/2 - 8/8 (10 wks). This is a summer internship position, ideal for a student or recent graduate with a strong interest in digital marketing and influencer relations.
- Hours: This will be no more than 34 hours per week; Mon-Thurs
- Location: Hybrid (in-office, some days remote depending on location)
- Compensation: Paid internship at $25 per hour, on the books, with the opportunity to work closely with industry professionals and gain hands-on experience
- Learning Opportunities: The intern will have the opportunity to learn from senior team members, gain experience working with influencers, and help shape campaigns for various digital platforms. End of internship project and presentation required for team and SLT members
Benefits
- Hours: This will be no more than 34 hours per week; Mon-Thurs
- Location: Hybrid (in-office, some days remote depending on location)
- Compensation: Paid internship at $25 per hour, on the books, with the opportunity to work closely with industry professionals and gain hands-on experience
