DealerSmart - Marketing Manager
DealerSmartis a digital marketing agency for car dealerships that provides omnipresence advertising (Facebook, Instagram, YouTube, TikTok, Google) and consulting services to help dealerships dominate their local market.
Tap "Apply Now" to watch a video to learn more about us and the role
Compensation: Starting at $80,000 for US based employees, $60,000 for International
We’re looking for a Marketing Manager, to help us handle all external marketing for our agency to help us acquire new clients. This means you will create ads, emails, content and more to educate our market, generate booked calls, and inspire them to join us as clients. We want to become the #1 source of automotive marketing knowledge, and you would get to be in charge of making this happen.
Our current primary source of new clients is Facebook advertising. So we already have a proven process, however it will be your responsibility to scale this process, add more lead generation channels, and help us build out our organic content ecosystem. Long term this position has the potential to go as high as CMO.
This is B2B advertising which is much different than B2C, so B2B Facebook advertising experience is expected.
Our mission is to be the #1 advertising agency for car dealerships - indisputably. What this means is we want to build the very best advertising team in the entire industry and be commonly known as and looked up to as the best.
We currently have 90 car dealerships under us and growing. Our vision is to reach 100 dealerships within the next few months, and maintain a VIP group with those 100 clients. We will use the extensive data captured across those 100 clients to optimize the perfect digital marketing system for dealerships. Once ready, we will open up waitlists to bring on more clients past 100 to ensure our service stays top quality.
Location: Remote
Responsibilities:
- Completely handle all Agency B2B Marketing to help us obtain new clients
- Manage our Facebook advertising campaigns spending $12,000-$20,000/month
- Create ads, creatives, ad copy, video scripts, offers and landing pages to convert car dealership decision makers into qualified leads
- Manage our Google advertising campaigns spending $1,000-$4,000/month with the help of our Google Ads expert
- Manage & improve our website performance via our Website and SEO provider
- Write short & long form organic content for YouTube, Facebook, Instagram, TikTok, our Blog
- Provide video scripts for Brand Manager to record content/ads
- Work with video editors, thumbnail creators, and assistants to schedule & post content
- Write text messages, email automations, and email newsletters
- Manage CRM automations & lead connections
- Maintain a high standard of brand appearance & consistency company wide
- Continually innovate new offers, methods & ideas to reduce our average client cost per acquisition
- Facilitate & run weekly Marketing Meetings
- Possibly test Tiktok, YouTube, LinkedIn and/or X (Twitter) advertising campaigns
- Handle any other Marketing initiatives that come up in the future, such as events, podcasts, etc
What Success in This Role Looks Like:
- Generating a minimum of 100 qualified Facebook leads per month (currently generating ~90) at under $120 CPQL. Work to increase to 150+ leads/mo by launching new offers / lead magnets.
- A qualified lead is a car dealership owner, GM, or marketing manager of a dealership that sells more than 25 cars per month
- Over the next 12 months, create an organic marketing ecosystem that will allow us to generate 30 leads/month from organic content. (1 lead/day)
- Maintain an average CPA of around $2,000
- Our goal is to work our way up to 200 leads per month with all lead generation sources combined (currently at ~100 without a full time position) Lead sources could be Facebook Ads, Google Ads, website, seo, organic content, emails, Tiktok Ads, social media, etc. Whatever we deem will be most effective.
Required Skills/Traits:
- Expert knowledge of digital advertising
- Expert knowledge of Facebook Advertising
- Exceptional Copywriting abilities
- Some knowledge of Google Advertising
- Positive attitude and mindset - you hold yourself accountable to the highest standards
- Strong attention to detail, time management and organizational skills
- Proven project management skills with an emphasis on quality control
- Self Starter - you are 100% comfortable working remotely and meeting deadlines without direct supervision
- Team Player - You are able to collaborate with a small team, ask for help when needed and delegate tasks
- Coachable - you are excited to participate in ongoing training and constantly pushing yourself to get better everyday
- Proactive - you strive to be ahead of problems, instead of just waiting for the problems to arise
- Data Driven - you are able to use data to diagnose problems and deliver accurate solutions
Benefits:
- Remote position (work from home / anywhere in the world)
- Flexible work schedule
- Unlimited vacation policy (just 1 week notice + approval)
- All expenses paid team vacation every year
- Long term advancement opportunity to go as high as CMO
- Direct access to the CEO & 1-1 coaching to massively improve your skill set
- Access to world-class training in sales, advertising, and leadership
- Learning automotive digital marketing from some of the best in the world
- Having an enormous impact by helping us become the #1 source of automotive marketing information and educating car dealerships all over the world
Job Type: Full-time
Pay: From $80,000.00 per year
Benefits:
- Health insurance
- Paid time off
- Parental leave
Schedule:
People with a criminal record are encouraged to apply
Work Location: Remote
