Coordinator, Social Media Content & Community Management

MAKEUP BY MARIO • Full-time • New York, United States, US • $65k - $70k / year • 1w ago

Position: Coordinator, Social Media Content & Community Management

Job Summary

MAKEUP BY MARIO, the #1 followed Makeup Artistry Brand on social, is looking for a passionate and digitally-savvy Social Media & Community Coordinator to join our growing team. As a key member of the Social Media team, you’ll be the voice of the brand across social platforms, building and nurturing a strong, loyal community through authentic interactions, real-time engagement, and trend-driven storytelling. This is a hands-on, fast-paced role ideal for someone who lives and breathes social, has a sharp eye for trends, and is passionate about the intersection of beauty, culture, and conversation. You’re quick with a clever reply, confident in crafting community-first copy, and thrive in moments that require both creativity and speed.

Primary Duties & Responsibilities:

Be the daily voice of MBM across TikTok, Instagram, YouTube, Pinterest, Facebook and other emerging platforms
Respond to comments, DMs, and tags in real time, always on-brand.
Amplify UGC, creator content, and community shoutouts across social channels
Monitor and report on community sentiment, flagging key feedback and emerging trends
Partner with Customer Experience to provide thoughtful, brand-aligned responses and FAQs
Maintain flexibility with working hours, requiring availability during evenings or weekends to address community engagement needs and posting schedules.
Support content planning and execution across platforms including scheduling, formatting, and posting
Assist in the creation of monthly content calendars and campaign content flows
Source emerging creators and relevant cultural moments to incorporate into social plans
Collaborate with internal creative and influencer teams to help ideate new content formats that resonate with our core audience
Assist with any social copywriting and captioning for Instagram, TikTok, YouTube, etc.
Stay on top of social, cultural, and beauty trends to keep MBM ahead of the curve
Develop engaging and on-brand captions and responses that drive community engagement
Use social listening and analytics to inform content direction and identify brand-building opportunities

Qualifications

Bachelor’s Degree in Communications, Marketing, or related field
1-2 years of experience in social media, community management, or digital content (beauty or fashion experience a plus)
Exceptional copywriting and communication skills with a strong grasp of brand voice
Deep knowledge of TikTok, Instagram, YouTube, Pinterest, and emerging platforms
Proficient in tools such as Dash Social, Asana, Meta Business Manager, and CapCut
Strong organizational skills and ability to manage multiple tasks in a fast-paced environment
Working knowledge of Canva, Adobe Suite, and Google Workspace

Why Join Us:

Be part of a fast-growing, innovative brand taking over the beauty industry.
Work with a passionate and creative team in a culture that values transparency and impact.
Competitive compensation and benefits package with base salary of up to $70k depending on experience + healthcare, dental, 401k, vacation days.
Also includes exclusive employee benefits on MBM products