Intern, PR & Social Intern at Makeup by Mario
Support PR & Social Media teams in driving best-in-class programs for new product launches and evergreen seeding programs. Assist in agency relationships in the US and globally for press, events, activations, MUA/Mario-relations, and social media.
PR and Communications
- Assist Influencer & Communications Manager in relationships with external PR agencies (US and Global). Coordinate and note-take on weekly/bi-weekly PR meetings with PR agencies.
- Manage evergreen and launch seeding addresses, shipping and one-off influencer & press sends.
- Maintain all seeding, press and influencer internal trackers monthly.
- Monitor a wide network (US and international) of content creators, influencers, industry leaders and partners who embody the culture and values of Makeup By Mario with a focus on color cosmetic authorities and key opinion leaders/brand ambassadors.
- Assist PR team with event and experiential activation logistics and execution (e.g., guest experience, event layout/setup, agency and vendor communication, entertainment bookings, décor and scenic, asset creation, catering, etc.); production schedules and timelines; and post event ROI reporting.
- Identify Micro and Mid-Tier content creators and opportunities to create content with lead MUA and/or Mario
- Assist in logistics and executing local influencer and media events to deliver engaging experiences
- Pull key metrics for reporting on key KPIs of Influencer and Editorial performance (in partnership with PR agencies) to measure against benchmarks, product performance and engagement
- Function as a thought partner that generates strategic ideas for amplification and activations across all existing and first to market platforms
- Work alongside with Influencer & Communications Manager to ensure influencers/content creators are being invited, gifted, etc.
Social Media
- Conduct in-depth research on industry trends and competitor activities to inform social media strategies and stay ahead of the curve.
- Engage with our community by responding to comments, messages, and mentions in a timely, professional, and on-brand manner.
- Collaborate with the Social Media team to schedule, manage, and monitor the content calendar, ensuring alignment with overall marketing goals.
- Assist with social media performance research and analysis across all platforms to identify opportunities for growth and optimization.
- Join social media strategy meetings, take detailed notes on key discussions, and provide insights or ideas to help drive campaign success
Requirements:
- Required a minimum of 2-3 days in office/30 hours per week (subject to change)
- 1+ years of Communications, Influencer Marketing or Event/Agency experience
- Bachelor’s degree
- Beauty, Color Cosmetics, Skincare experience is required
- Strong understanding of influencer landscape and beauty PR landscape
- Ability to own and manage multiple projects and meet deadlines in a fast-paced environment
- Excellent verbal/written communications and presentation skills
- Detail and process-oriented, organized, resourceful and proactive
- Collaborative and positive team player
- Strong understanding and experience of social media across all platforms
- Strong PowerPoint skills; proficient in Outlook, Word, and Excel; can work on MAC
Nice to Have:
- Prior experience with Tribe Dynamics or Dash Hudson platforms
- Experienced in TikTok Studio or CapCut
